Kesoram Tyres SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2429

SWOT analysis of Kesoram Tyres analyses the brand/company with its strengths, weaknesses, opportunities & threats. Kesoram Tyres is one of the leading brands in the automobiles sector. The table below also lists the top Kesoram Tyres competitors and elaborates Kesoram Tyres segmentation, targeting, positioning & USP.

Kesoram Tyres

Parent Company

B.K Birla Group


Tyre Industry



Tagline/ Slogan

Focus drives us in all we do, at work for the family in society


Trust, loyalty developed over so many decades

Kesoram Tyres STP


Automobile industry, heavy equipment, chemical industry, infrastructure industry, rayon, spun pipes

Target Group

Passenger cars, trucks, SUVs, luxury cars


Huge and India’s oldest brand

Kesoram Tyres SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kesoram Tyres. Strengths are:

1. Company has a long history and is part of prestigious B.K Birla Group
2. At present their tyreproduction stands at 820+ MT/day from 2 plants at Balasore and Haridwar
3. They are well diversified into Tyre, Cement, Rayon Yarn, Transparent paper, heavy chemicals with core being cement and tyre.
4. Excellent product quality and strong financial position


Here are the weaknesses in the Kesoram Tyres SWOT Analysis:

1. With such a big brand their visibility as Kesoram Industries in Tyre segment is less than expected.
2. Tough competition from domestic and international brands means limited market share


Following are the Opportunities in Kesoram Tyres SWOT Analysis:

1. Brand name isn’t leveraged the way it should have been.
2. Growth opportunities with more emphasis on innovation, R&D and environment friendly approach.
3. Tie ups with major automobile industry players as it has been an exceptionally fast growing market.

4. Export opportunities in nearby developing countries

5. Reap benefits of excellent diversification


The threats in the SWOT Analysis of Kesoram Tyres are as mentioned:

1.Stiff competition from national and international brands
2. Cheaper technologies

3. Volatility in prices and availability of raw material as india’s rubber production is less than its demand.

4. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

5. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels

Kesoram Tyres Competition


Below are the top 5 Kesoram Tyres competitors:

1.JK Tyres
3. Dunlop

4. Goodyear

5. Yokohama

The brandguide table above concludes the Kesoram Tyres SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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