TVS Scooty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of TVS Scooty analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TVS Scooty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TVS Scooty to benchmark its business & performance as compared to the competitors and industry. As of 2020, TVS Scooty is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TVS Scooty competitors and includes TVS Scooty target market, segmentation, positioning & Unique Selling Proposition (USP).

TVS Scooty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

TVS Scooty

Parent Company






Tagline/ Slogan

One step ahead


A two wheeler meant for girls

TVS Scooty STP
TVS Scooty Segmentation

Young girls who want to get away from the usual boring life

TVS Scooty Target Market

College and school going girls between the age group of 16-25

TVS Scooty Positioning

As a vehicle that is meant for the girls and potrays itself as their own image

TVS Scooty SWOT Analysis
TVS Scooty Strengths

Below are the Strengths in the SWOT Analysis of TVS Scooty:

1. High Connectivity to girls
2. Backed by TVS motors
3. Market leader for a very long time and thus can derive premium
4. Good performance over the years

TVS Scooty Weaknesses

Here are the weaknesses in the TVS Scooty SWOT Analysis:

1. They have limited their target group and thus their revenue
2. Price is on the higher side
3. Safety is a concern for the driver

TVS Scooty Opportunities

Following are the Opportunities in TVS Scooty SWOT Analysis:

1. Expansion in the rural market with an image makeover
2. Introduction of measures that insure safety thus commanding a premium

TVS Scooty Threats

The threats in the SWOT Analysis of TVS Scooty are as mentioned:

1. Competitors
2. Change of taste of the target market due to globalization

TVS Scooty Competition


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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