TVS Apache SWOT Analysis, Competitors, STP & USP
SWOT analysis of TVS Apache analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TVS Apache SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TVS Apache to benchmark its business & performance as compared to the competitors and industry. TVS Apache is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TVS Apache competitors and includes TVS Apache target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Brand Name |
TVS Apache |
| Parent Company |
TVS |
|---|---|
| Category |
Motorcycles |
| Sector | |
| Tagline/ Slogan |
Racing DNA Unleashed |
| USP |
Poweful pickup and good design |
| TVS Apache STP | |
| TVS Apache Segmentation |
Middle-class people who want a bike that is stylish and gives a good mileage |
| TVS Apache Target Market |
Middle class youth from the age bracket of 25-35 |
| TVS Apache Positioning |
A powerful bike for the bikers |
| TVS Apache SWOT Analysis | |
| TVS Apache Strengths |
Below are the Strengths in the SWOT Analysis of TVS Apache: 1. Finances backed by TVS motors |
| TVS Apache Weaknesses |
Here are the weaknesses in the TVS Apache SWOT Analysis: 1. Inability to connect to the larger audience of bike riders who want style |
| TVS Apache Opportunities |
Following are the Opportunities in TVS Apache SWOT Analysis: 1. Expansion in the rural market |
| TVS Apache Threats |
The threats in the SWOT Analysis of TVS Apache are as mentioned: 1. New entrants |
| TVS Apache Competition | |
| Competitors |
Below are the top 5 TVS Apache competitors: 1.Splendor |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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