TVS Apache SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of TVS Apache analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TVS Apache SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TVS Apache to benchmark its business & performance as compared to the competitors and industry. TVS Apache is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TVS Apache competitors and includes TVS Apache target market, segmentation, positioning & Unique Selling Proposition (USP).

TVS Apache SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

TVS Apache

Parent Company






Tagline/ Slogan

Racing DNA Unleashed


Poweful pickup and good design

TVS Apache STP
TVS Apache Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

TVS Apache Target Market

Middle class youth from the age bracket of 25-35

TVS Apache Positioning

A powerful bike for the bikers

TVS Apache SWOT Analysis
TVS Apache Strengths

Below are the Strengths in the SWOT Analysis of TVS Apache:

1. Finances backed by TVS motors
2. Good servicing 
3. A good technical team
4. Large no. of dealers in the country

TVS Apache Weaknesses

Here are the weaknesses in the TVS Apache SWOT Analysis:

1. Inability to connect to the larger audience of bike riders who want style
2. Limited advertising as compared to other leading brands

TVS Apache Opportunities

Following are the Opportunities in TVS Apache SWOT Analysis:

1. Expansion in the rural market
2. Image makeover to compete with bikes in the high price segment
3. Use of new technology to give maximum benefit and derive more profit

TVS Apache Threats

The threats in the SWOT Analysis of TVS Apache are as mentioned:

1. New entrants
2. Competitors

TVS Apache Competition

Below are the top 5 TVS Apache competitors:

3.Bajaj Discover
4.Yamaha Crux
5.Yamaha YBR

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TVS Apache. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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