SWOT Analysis of Hero Honda CBZ with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Brand Name |
Hero Honda CBZ |
|
Parent Company |
Hero Honda |
|
Category |
Motorcycles |
|
Sector |
|
|
Tagline/ Slogan |
Live off the edge; Desh ki dhadkan |
|
USP |
Fast and Sport looking bike |
|
Hero Honda CBZ STP |
|
|
Segment |
Young boys looking for fast sporty bikes for Indian roads |
|
Target Group |
Young boys in the age 18-30 middle class |
|
Positioning |
For bikers who want to live life in the extreme |
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Hero Honda CBZ SWOT |
|
|
Strengths |
1. Excellent brand name |
|
Weaknesses |
1. lower on mileage |
|
Opportunities |
1. Expansion in rural and tier-2 cities |
|
Threats |
1. New entrants |
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Hero Honda CBZ Competition |
|
|
Competitors |
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The brandguide table above concludes the Hero Honda CBZ SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Hero Honda CBZ. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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