Hero Honda CBZ SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hero Honda CBZ analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hero Honda CBZ SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hero Honda CBZ to benchmark its business & performance as compared to the competitors and industry. Hero Honda CBZ is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hero Honda CBZ competitors and includes Hero Honda CBZ target market, segmentation, positioning & Unique Selling Proposition (USP).

Hero Honda CBZ SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Hero Honda CBZ

Parent Company

Hero Honda

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Live off the edge; Desh ki dhadkan

USP

Fast and Sport looking bike

Hero Honda CBZ STP
Hero Honda CBZ Segmentation

Young boys looking for fast sporty bikes for Indian roads

Hero Honda CBZ Target Market

Young boys in the age 18-30 middle class

Hero Honda CBZ Positioning

For bikers who want to live life in the extreme

Hero Honda CBZ SWOT Analysis
Hero Honda CBZ Strengths

Below are the Strengths in the SWOT Analysis of Hero Honda CBZ:

1. Excellent brand name
2.High product quality

Hero Honda CBZ Weaknesses

Here are the weaknesses in the Hero Honda CBZ SWOT Analysis:

1. lower on mileage
2. High cost

Hero Honda CBZ Opportunities

Following are the Opportunities in Hero Honda CBZ SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Hero Honda CBZ Threats

The threats in the SWOT Analysis of Hero Honda CBZ are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Hero Honda CBZ Competition
Competitors

1.Pulsar
2.Karizma
3.FZ


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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