Hero Honda Pleasure SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hero Honda Pleasure analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hero Honda Pleasure SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hero Honda Pleasure to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hero Honda Pleasure is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hero Honda Pleasure competitors and includes Hero Honda Pleasure target market, segmentation, positioning & Unique Selling Proposition (USP).

Hero Honda Pleasure SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Hero Honda(Hero MotoCorp)Pleasure

Parent Company

Hero Honda





Tagline/ Slogan

Why should boys have all the fun; Desh ki dhadkan


A two wheeler that is meant only and only for girls

Hero Honda Pleasure STP
Hero Honda Pleasure Segmentation

Young girls that are chirpy and hep

Hero Honda Pleasure Target Market

College and school going girls between the age group of 16-25

Hero Honda Pleasure Positioning

Its for the girls who want to enjoy every moment in life

Hero Honda Pleasure SWOT Analysis
Hero Honda Pleasure Strengths

Below are the Strengths in the SWOT Analysis of Hero Honda Pleasure:

1. High Connectivity to girls
2. Backed by Hero Honda(Hero MotoCorp) 
3. Efficient engine and technology

Hero Honda Pleasure Weaknesses


Hero Honda Pleasure Opportunities

Following are the Opportunities in Hero Honda Pleasure SWOT Analysis:

1. Expansion in the rural market with an image makeover
2. Introduction of measures that insure safety thus commanding a premium

Hero Honda Pleasure Threats

The threats in the SWOT Analysis of Hero Honda Pleasure are as mentioned:

1. Competitors
2. Change of taste of the target market due to globalization

Hero Honda Pleasure Competition


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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