Hero Honda Splendor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hero Honda Splendor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hero Honda Splendor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hero Honda Splendor to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hero Honda Splendor is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hero Honda Splendor competitors and includes Hero Honda Splendor target market, segmentation, positioning & Unique Selling Proposition (USP).

Hero Honda Splendor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Hero Honda(Hero MotoCorp) Splendor

Parent Company

Hero Honda

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Yaari ki Gaadi; Desh ki dhadkan

USP

A bike with low maintenance and good mileage

Hero Honda Splendor STP
Hero Honda Splendor Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

Hero Honda Splendor Target Market

Middle class youth from the age bracket of 25-35

Hero Honda Splendor Positioning

A motorcycle for making friends in life

Hero Honda Splendor SWOT Analysis
Hero Honda Splendor Strengths

Below are the Strengths in the SWOT Analysis of Hero Honda Splendor:

1.Strong brand name and huge market
2.Excellent distribution through franchisees
3.Most reliable for Indian roads as it requires low maintenance
4.Good mileage

Hero Honda Splendor Weaknesses

Here are the weaknesses in the Hero Honda Splendor SWOT Analysis:

1.Focuses on just mileage and no power

Hero Honda Splendor Opportunities

Following are the Opportunities in Hero Honda Splendor SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Innovations in technology

Hero Honda Splendor Threats

The threats in the SWOT Analysis of Hero Honda Splendor are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Hero Honda Splendor Competition
Competitors

1.TVS Victor
2.TVS Apache
3.Bajaj Discover
4.Yamaha Crux
5.Yamaha YBR


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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