Hero Honda Splendor SWOT Analysis, USP & Competitors

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SWOT Analysis of Hero Honda Splendor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Hero Honda(Hero MotoCorp) Splendor

Parent Company

Hero Honda

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Yaari ki Gaadi; Desh ki dhadkan

USP

A bike with low maintenance and good mileage

Hero Honda Splendor STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-35

Positioning

A motorcycle for making friends in life

Hero Honda Splendor SWOT

Strengths

1.Strong brand name and huge market
2.Excellent distribution through franchisees
3.Most reliable for Indian roads as it requires low maintenance
4.Good mileage

Weaknesses

1.Focuses on just mileage and no power

Opportunities

1. Expansion in rural and tier-2 cities
2. Innovations in technology

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Hero Honda Splendor Competition

Competitors

1.TVS Victor
2.TVS Apache
3.Bajaj Discover
4.Yamaha Crux
5.Yamaha YBR


The brandguide table above concludes the Hero Honda Splendor SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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