Hero Honda Karizma SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hero Honda Karizma analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hero Honda Karizma SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hero Honda Karizma to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hero Honda Karizma is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hero Honda Karizma competitors and includes Hero Honda Karizma target market, segmentation, positioning & Unique Selling Proposition (USP).

Hero Honda Karizma SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Hero Honda(Hero MotoCorp) Karizma

Parent Company

Hero Honda

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Always game; Desh ki dhadkan

USP

A unique design and powerful engine

Hero Honda Karizma STP
Hero Honda Karizma Segmentation

Young boys looking for fast sporty bikes for Indian roads

Hero Honda Karizma Target Market

Young boys in the age 18-30 middle class

Hero Honda Karizma Positioning

For bikers who are always ready for action

Hero Honda Karizma SWOT Analysis
Hero Honda Karizma Strengths

Below are the Strengths in the SWOT Analysis of Hero Honda Karizma:

1. Excellent brand name
2.High product quality

Hero Honda Karizma Weaknesses

Here are the weaknesses in the Hero Honda Karizma SWOT Analysis:

1. Low on mileage
2. High Price

Hero Honda Karizma Opportunities

Following are the Opportunities in Hero Honda Karizma SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Hero Honda Karizma Threats

The threats in the SWOT Analysis of Hero Honda Karizma are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Hero Honda Karizma Competition
Competitors

1.Pulsar
2.CBZ


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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