TVS Srichakra Limited SWOT Analysis, Competitors, STP & USP
SWOT analysis of TVS Srichakra Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TVS Srichakra Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TVS Srichakra Limited to benchmark its business & performance as compared to the competitors and industry. TVS Srichakra Limited is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TVS Srichakra Limited competitors and includes TVS Srichakra Limited target market, segmentation, positioning & Unique Selling Proposition (USP).
| TVS Srichakra Limited Brand Analysis | |
|---|---|
| Parent Company |
TVS & Sons |
| Category |
Tyre Industry |
| Sector | |
| Tagline/ Slogan |
Ride with smart road sense |
| USP |
Niche market with value for money product |
| TVS Srichakra Limited STP | |
| TVS Srichakra Limited Segmentation |
Two and Three Wheeler Automobile industry, industrial pneumatic, farm & implement and steel skid tyres. |
| TVS Srichakra Limited Target Market |
Two and three wheeler manufacturers and repairers in value for money category |
| TVS Srichakra Limited Positioning |
Indigenous tyre and tube making company; market leaders in 2 & 3 –wheeler segment. |
| TVS Srichakra Limited SWOT Analysis | |
| TVS Srichakra Limited Strengths |
Below are the Strengths in the SWOT Analysis of TVS Srichakra Limited: 1. Company is in niche segment with majority of tyre majors in 4-wheeler segment |
| TVS Srichakra Limited Weaknesses |
Here are the weaknesses in the TVS Srichakra Limited SWOT Analysis: 1. The brand has limited brand recall as compared to other global competitors |
| TVS Srichakra Limited Opportunities |
Following are the Opportunities in TVS Srichakra Limited SWOT Analysis: 1. Excellent opportunity to capture the market with complete integration from tyre manufacturing to making motorcycles and selling them too, hence customer is always there for buying tyres |
| TVS Srichakra Limited Threats |
The threats in the SWOT Analysis of TVS Srichakra Limited are as mentioned: 1.Stiff competition from national and international brands 2. Shrinking scooter’s market and ever increasing prices of fuel 4. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles 5. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels |
| TVS Srichakra Limited Competition | |
| Competitors |
Below are the top 3 TVS Srichakra Limited competitors: 1. MRF |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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