TVS Srichakra Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of TVS Srichakra Limited analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TVS Srichakra Limited SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TVS Srichakra Limited to benchmark its business & performance as compared to the competitors and industry. TVS Srichakra Limited is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TVS Srichakra Limited competitors and includes TVS Srichakra Limited target market, segmentation, positioning & Unique Selling Proposition (USP).

TVS Srichakra Limited SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TVS Srichakra Limited Brand Analysis
Parent Company

TVS & Sons

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

Ride with smart road sense

USP

Niche market with value for money product

TVS Srichakra Limited STP
TVS Srichakra Limited Segmentation

Two and Three Wheeler Automobile industry, industrial pneumatic, farm & implement and steel skid tyres.

TVS Srichakra Limited Target Market

Two and three wheeler manufacturers and repairers in value for money category

TVS Srichakra Limited Positioning

Indigenous tyre and tube making company; market leaders in 2 & 3 –wheeler segment.

TVS Srichakra Limited SWOT Analysis
TVS Srichakra Limited Strengths

Below are the Strengths in the SWOT Analysis of TVS Srichakra Limited:

1. Company is in niche segment with majority of tyre majors in 4-wheeler segment
2. It has a very strong and established company being largest automobile distribution company in India
3. Company adheres to ISO 9001:2008, 14001:2004 and ISO/TS 1649
4. One of the biggest manufacturer rolling out more than 11 million tyres annually
5. Has a strong workforce of over 5000

TVS Srichakra Limited Weaknesses

Here are the weaknesses in the TVS Srichakra Limited SWOT Analysis:

1. The brand has limited brand recall as compared to other global competitors
2. Distribution network is not as penetrative as other Indian giants

TVS Srichakra Limited Opportunities

Following are the Opportunities in TVS Srichakra Limited SWOT Analysis:

1. Excellent opportunity to capture the market with complete integration from tyre manufacturing to making motorcycles and selling them too, hence customer is always there for buying tyres
2. With proper promotion it has growth opportunities in nearby developing countries like Bangladesh, Sri lanka
3. Growth opportunities in Farm equipment

TVS Srichakra Limited Threats

The threats in the SWOT Analysis of TVS Srichakra Limited are as mentioned:

1.Stiff competition from national and international brands

2. Shrinking scooter’s market and ever increasing prices of fuel
3. Volatility in prices and availability of raw material as india’s rubber production is less than its demand

4. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles

5. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels

TVS Srichakra Limited Competition
Competitors

Below are the top 3 TVS Srichakra Limited competitors:

1. MRF
2. JK Tyres
3.Kesoram


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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