Hero Honda Passion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hero Honda Passion analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hero Honda Passion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hero Honda Passion to benchmark its business & performance as compared to the competitors and industry. Hero Honda Passion is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hero Honda Passion competitors and includes Hero Honda Passion target market, segmentation, positioning & Unique Selling Proposition (USP).

Hero Honda Passion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Hero Honda Passion

Parent Company

Hero Honda

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

A whole new world of style; Desh ki dhadkan

USP

Good styling and good mileage

Hero Honda Passion STP
Hero Honda Passion Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

Hero Honda Passion Target Market

Middle class youth from the age bracket of 25-35

Hero Honda Passion Positioning

A stylish bike which gives good performance

Hero Honda Passion SWOT Analysis
Hero Honda Passion Strengths

Below are the Strengths in the SWOT Analysis of Hero Honda Passion:

1.Strong brand name and huge market
2.Excellent distribution through franchisees
3.Most reliable for Indian roads as it requires low maintenance
4.Good mileage

Hero Honda Passion Weaknesses

Here are the weaknesses in the Hero Honda Passion SWOT Analysis:

1.Focuses on just mileage and no power

Hero Honda Passion Opportunities

Following are the Opportunities in Hero Honda Passion SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Innovations in technology

Hero Honda Passion Threats

The threats in the SWOT Analysis of Hero Honda Passion are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Hero Honda Passion Competition
Competitors

1.Victor
2.Apache
3.Discover
4.Crux
5.YBR


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hero Honda Passion. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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