Bajaj Avenger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Bajaj Avenger analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Avenger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Avenger to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bajaj Avenger is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Avenger competitors and includes Bajaj Avenger target market, segmentation, positioning & Unique Selling Proposition (USP).

Bajaj Avenger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Bajaj Avenger

Parent Company

Bajaj Auto





Tagline/ Slogan

Feel like God


Indian cruiser bike

Bajaj Avenger STP
Bajaj Avenger Segmentation

Boys who want to go for bike cruises

Bajaj Avenger Target Market

Middle class boy of the age group 18-30

Bajaj Avenger Positioning

For people who want to  take control on the road

Bajaj Avenger SWOT Analysis
Bajaj Avenger Strengths

Below are the Strengths in the SWOT Analysis of Bajaj Avenger:

1.Strong brand name
2.Excellent distribution
3.Good performance
4.Comfortable, safe, stylish

Bajaj Avenger Weaknesses

Here are the weaknesses in the Bajaj Avenger SWOT Analysis:

1.Comparitively smaller market for cruiser bikes
2.High price

Bajaj Avenger Opportunities

Following are the Opportunities in Bajaj Avenger SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Bajaj Avenger Threats

The threats in the SWOT Analysis of Bajaj Avenger are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Bajaj Avenger Competition

1.Royal enfield

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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