Bajaj Avenger SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 7173

SWOT Analysis of Bajaj Avenger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Bajaj Avenger

Parent Company

Bajaj Auto





Tagline/ Slogan

Feel like God


Indian cruiser bike

Bajaj Avenger STP


Boys who want to go for bike cruises

Target Group

Middle class boy of the age group 18-30


For people who want to  take control on the road

Bajaj Avenger SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Avenger :

1.Strong brand name
2.Excellent distribution
3.Good performance
4.Comfortable, safe, stylish


1.Comparitively smaller market for cruiser bikes
2.High price


1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight


1. New entrants
2. Competitors
3. Low cost bikes

Bajaj Avenger Competition


1.Royal enfield

The brandguide table above concludes the Bajaj Avenger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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