Bajaj Discover SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Bajaj Discover analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Discover SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Discover to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bajaj Discover is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Discover competitors and includes Bajaj Discover target market, segmentation, positioning & Unique Selling Proposition (USP).

Bajaj Discover SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Bajaj Discover

Parent Company

Bajaj Auto





Tagline/ Slogan

Discover India with the power of 1 litre


Good mileage

Bajaj Discover STP
Bajaj Discover Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

Bajaj Discover Target Market

Middle class youth from the age bracket of 25-35

Bajaj Discover Positioning

A strong bike which can be used to explore new places

Bajaj Discover SWOT Analysis
Bajaj Discover Strengths

Below are the Strengths in the SWOT Analysis of Bajaj Discover:

1.Strong brand name and huge market
2.Excellent distribution through franchisees
3.Most reliable for Indian roads as it requires low maintenance 4.Good mileage

Bajaj Discover Weaknesses

Here are the weaknesses in the Bajaj Discover SWOT Analysis:

1. Focuses on just mileage

Bajaj Discover Opportunities

Following are the Opportunities in Bajaj Discover SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Innovations in technology

Bajaj Discover Threats

The threats in the SWOT Analysis of Bajaj Discover are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Bajaj Discover Competition

1.TVS Victor
2.TVS Apache
5.Yamaha YBR

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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