SWOT analysis of Bajaj Platina analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Platina SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bajaj Platina to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bajaj Platina is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Platina competitors and includes Bajaj Platina target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Brand Name |
Bajaj Platina |
| Parent Company |
Bajaj Auto |
|---|---|
| Category |
Motorcycles |
| Sector | |
| Tagline/ Slogan |
Dumdaar sawari |
| USP |
Durable stylish and good performance |
| Bajaj Platina STP | |
| Bajaj Platina Segmentation |
Middle-class people who want a bike that is stylish and gives a good mileage |
| Bajaj Platina Target Market |
Middle class youth from the age bracket of 25-36 |
| Bajaj Platina Positioning |
For bikes who want to experience a powerful ride |
| Bajaj Platina SWOT Analysis | |
| Bajaj Platina Strengths |
Below are the Strengths in the SWOT Analysis of Bajaj Platina: 1.Strong brand name and huge market |
| Bajaj Platina Weaknesses |
Here are the weaknesses in the Bajaj Platina SWOT Analysis: 1.Simplistic Design |
| Bajaj Platina Opportunities |
Following are the Opportunities in Bajaj Platina SWOT Analysis: 1. Expansion in rural and tier-2 cities |
| Bajaj Platina Threats |
The threats in the SWOT Analysis of Bajaj Platina are as mentioned: 1. New entrants |
| Bajaj Platina Competition | |
| Competitors | |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bajaj Platina. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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