Bajaj Platina SWOT Analysis, Competitors & USP

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SWOT Analysis of Bajaj Platina with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Bajaj Platina

Parent Company

Bajaj Auto

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Dumdaar sawari

USP

Durable stylish and good performance

Bajaj Platina STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-36

Positioning

For bikes who want to experience a powerful ride

Bajaj Platina SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bajaj Platina :

1.Strong brand name and huge market
2.Excellent distribution through franchisees
3.Most reliable for Indian roads as it requires low maintenance
4.Good mileage

Weaknesses

1.Simplistic Design
2.Focuses on just mileage

Opportunities

1. Expansion in rural and tier-2 cities
2. Innovations in technology

Threats

1. New entrants
2. Competitors
3. Low cost bikes

Bajaj Platina Competition

Competitors

1.Victor
2.Apache
3.Splendor
4.Passion


The brandguide table above concludes the Bajaj Platina SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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