Bajaj Platina SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Bajaj Platina analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Platina SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Platina to benchmark its business & performance as compared to the competitors and industry. Bajaj Platina is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Platina competitors and includes Bajaj Platina target market, segmentation, positioning & Unique Selling Proposition (USP).

Bajaj Platina SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Bajaj Platina

Parent Company

Bajaj Auto





Tagline/ Slogan

Dumdaar sawari


Durable stylish and good performance

Bajaj Platina STP
Bajaj Platina Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

Bajaj Platina Target Market

Middle class youth from the age bracket of 25-36

Bajaj Platina Positioning

For bikes who want to experience a powerful ride

Bajaj Platina SWOT Analysis
Bajaj Platina Strengths

Below are the Strengths in the SWOT Analysis of Bajaj Platina:

1.Strong brand name and huge market
2.Excellent distribution through franchisees
3.Most reliable for Indian roads as it requires low maintenance
4.Good mileage

Bajaj Platina Weaknesses

Here are the weaknesses in the Bajaj Platina SWOT Analysis:

1.Simplistic Design
2.Focuses on just mileage

Bajaj Platina Opportunities

Following are the Opportunities in Bajaj Platina SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Innovations in technology

Bajaj Platina Threats

The threats in the SWOT Analysis of Bajaj Platina are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Bajaj Platina Competition


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bajaj Platina. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin