Bajaj Platina SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Bajaj Platina analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Platina SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Platina to benchmark its business & performance as compared to the competitors and industry. As of 2020, Bajaj Platina is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Platina competitors and includes Bajaj Platina target market, segmentation, positioning & Unique Selling Proposition (USP).

Bajaj Platina SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Bajaj Platina

Parent Company

Bajaj Auto

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Dumdaar sawari

USP

Durable stylish and good performance

Bajaj Platina STP
Bajaj Platina Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

Bajaj Platina Target Market

Middle class youth from the age bracket of 25-36

Bajaj Platina Positioning

For bikes who want to experience a powerful ride

Bajaj Platina SWOT Analysis
Bajaj Platina Strengths

Below are the Strengths in the SWOT Analysis of Bajaj Platina:

1.Strong brand name and huge market
2.Excellent distribution through franchisees
3.Most reliable for Indian roads as it requires low maintenance
4.Good mileage

Bajaj Platina Weaknesses

Here are the weaknesses in the Bajaj Platina SWOT Analysis:

1.Simplistic Design
2.Focuses on just mileage

Bajaj Platina Opportunities

Following are the Opportunities in Bajaj Platina SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Innovations in technology

Bajaj Platina Threats

The threats in the SWOT Analysis of Bajaj Platina are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Bajaj Platina Competition
Competitors

1.Victor
2.Apache
3.Splendor
4.Passion


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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