Bajaj Kawasaki Ninja SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Bajaj Kawasaki Ninja analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bajaj Kawasaki Ninja SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bajaj Kawasaki Ninja to benchmark its business & performance as compared to the competitors and industry. Bajaj Kawasaki Ninja is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bajaj Kawasaki Ninja competitors and includes Bajaj Kawasaki Ninja target market, segmentation, positioning & Unique Selling Proposition (USP).

Bajaj Kawasaki Ninja SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Bajaj Kawasaki Ninja

Parent Company

Bajaj Auto





Tagline/ Slogan

Refined aggression; Let the good times roll


Extremely powerful 650cc engine

Bajaj Kawasaki Ninja STP
Bajaj Kawasaki Ninja Segmentation

Premium sports bike

Bajaj Kawasaki Ninja Target Market

Upper class young boys 18-25

Bajaj Kawasaki Ninja Positioning

One of the world's most powerful and reknowned sportsbike

Bajaj Kawasaki Ninja SWOT Analysis
Bajaj Kawasaki Ninja Strengths

Below are the Strengths in the SWOT Analysis of Bajaj Kawasaki Ninja:

1.Excellent brand name
2.High speed and performance

3. Available at all the prominent bike showrooms

4. Strong advertising and market position owing to strong parent brand

5. The brand is used for motorsport, thereby increasing the brands visibility

Bajaj Kawasaki Ninja Weaknesses

Here are the weaknesses in the Bajaj Kawasaki Ninja SWOT Analysis:

1.Very expensive hence limited target market
2.Cant utilise maximum power due to traffic issues in cities

Bajaj Kawasaki Ninja Opportunities

Following are the Opportunities in Bajaj Kawasaki Ninja SWOT Analysis:

1.New emerging high income market
2.Better innovations

Bajaj Kawasaki Ninja Threats

The threats in the SWOT Analysis of Bajaj Kawasaki Ninja are as mentioned:

1.Threats from other competitors
2.At such a high price people might prefer cars

Bajaj Kawasaki Ninja Competition


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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