Yamaha Crux SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2683

SWOT analysis of Yamaha Crux analyses the brand/company with its strengths, weaknesses, opportunities & threats. Yamaha Crux is one of the leading brands in the automobiles sector. The table below also lists the top Yamaha Crux competitors and elaborates Yamaha Crux segmentation, targeting, positioning & USP.

Brand Name

Yamaha Crux

Parent Company






Tagline/ Slogan

Aapke irade sa mazboot; Yes Yamaha


Bike which has good mileage

Yamaha Crux STP


Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-35


A strong bike which encourages a strong life

Yamaha Crux SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamaha Crux. Strengths are:

1.Huge market
2.Excellent distribution through franchisees
3.Good mileage


Here are the weaknesses in the Yamaha Crux SWOT Analysis:

1. Limited market share as compared to other leading brands


Following are the Opportunities in Yamaha Crux SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Innovations in technology
3.More brand visibility


The threats in the SWOT Analysis of Yamaha Crux are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Yamaha Crux Competition


Below are the top 4 Yamaha Crux competitors:


The brandguide table above concludes the Yamaha Crux SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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