Yamaha YBR SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Yamaha YBR analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yamaha YBR SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yamaha YBR to benchmark its business & performance as compared to the competitors and industry. Yamaha YBR is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yamaha YBR competitors and includes Yamaha YBR target market, segmentation, positioning & Unique Selling Proposition (USP).

Yamaha YBR SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Yamaha YBR

Parent Company






Tagline/ Slogan

Ab manzilei paane ka irada karo


Low maintenance high mileage bike

Yamaha YBR STP
Yamaha YBR Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

Yamaha YBR Target Market

Middle class youth from the age bracket of 25-36

Yamaha YBR Positioning

Bike which would help your reach the destination in your life

Yamaha YBR SWOT Analysis
Yamaha YBR Strengths

Below are the Strengths in the SWOT Analysis of Yamaha YBR:

1.Huge market
2.Excellent distribution through franchisees
3.Good mileage

Yamaha YBR Weaknesses

Here are the weaknesses in the Yamaha YBR SWOT Analysis:

1. Limited market share as compared to other leading brands

Yamaha YBR Opportunities

Following are the Opportunities in Yamaha YBR SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Innovations in technology
3.More brand visibility

Yamaha YBR Threats

The threats in the SWOT Analysis of Yamaha YBR are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Yamaha YBR Competition

Below are the top 4 Yamaha YBR competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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