Yamaha YBR SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3153

SWOT analysis of Yamaha YBR analyses the brand/company with its strengths, weaknesses, opportunities & threats. Yamaha YBR is one of the leading brands in the automobiles sector. The table below also lists the top Yamaha YBR competitors and elaborates Yamaha YBR segmentation, targeting, positioning & USP.

Brand Name

Yamaha YBR

Parent Company

Yamaha

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Ab manzilei paane ka irada karo

USP

Low maintenance high mileage bike

Yamaha YBR STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-36

Positioning

Bike which would help your reach the destination in your life

Yamaha YBR SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamaha YBR. Strengths are:

1.Huge market
2.Excellent distribution through franchisees
3.Good mileage

Weaknesses

Here are the weaknesses in the Yamaha YBR SWOT Analysis:

1. Limited market share as compared to other leading brands

Opportunities

Following are the Opportunities in Yamaha YBR SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Innovations in technology
3.More brand visibility

Threats

The threats in the SWOT Analysis of Yamaha YBR are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Yamaha YBR Competition

Competitors

Below are the top 4 Yamaha YBR competitors:

1.Victor
2.Apache
3.Discover
4.Splendor


The brandguide table above concludes the Yamaha YBR SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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