Yamaha FZ SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4055

SWOT analysis of Yamaha FZ analyses the brand/company with its strengths, weaknesses, opportunities & threats. Yamaha FZ is one of the leading brands in the automobiles sector. In addition to SWOT Analysis, the table below also lists the top Yamaha FZ competitors and elaborates Yamaha FZ segmentation, targeting, positioning & USP.

Brand Name

Yamaha FZ

Parent Company






Tagline/ Slogan

Lord of the street


Powerful engine and good pickup

Yamaha FZ STP


Young boys looking for fast sporty bikes for Indian roads

Target Group

Young boys in the age 18-30 middle class


For sports bike lovers who like to rule the streets

Yamaha FZ SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamaha FZ. Strengths are:

1. Excellent brand name
2.High product quality
3.High performance, speed and pickup


Here are the weaknesses in the Yamaha FZ SWOT Analysis:

1. Very low mileage
2. High cost and thus limited target segment


Following are the Opportunities in Yamaha FZ SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight


The threats in the SWOT Analysis of Yamaha FZ are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Yamaha FZ Competition


Below are the top 3 Yamaha FZ competitors:


The brandguide table above concludes the Yamaha FZ SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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