Yamaha FZ SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Yamaha FZ analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yamaha FZ SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yamaha FZ to benchmark its business & performance as compared to the competitors and industry. As of 2020, Yamaha FZ is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yamaha FZ competitors and includes Yamaha FZ target market, segmentation, positioning & Unique Selling Proposition (USP).

Yamaha FZ SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Yamaha FZ

Parent Company






Tagline/ Slogan

Lord of the street


Powerful engine and good pickup

Yamaha FZ STP
Yamaha FZ Segmentation

Young boys looking for fast sporty bikes for Indian roads

Yamaha FZ Target Market

Young boys in the age 18-30 middle class

Yamaha FZ Positioning

For sports bike lovers who like to rule the streets

Yamaha FZ SWOT Analysis
Yamaha FZ Strengths

Below are the Strengths in the SWOT Analysis of Yamaha FZ:

1. Excellent brand name
2.High product quality
3.High performance, speed and pickup

Yamaha FZ Weaknesses

Here are the weaknesses in the Yamaha FZ SWOT Analysis:

1. Very low mileage
2. High cost and thus limited target segment

Yamaha FZ Opportunities

Following are the Opportunities in Yamaha FZ SWOT Analysis:

1. Expansion in rural and tier-2 cities
2. Cost management thus reducing the price of the bike
3. Developmental changes thus reducing bike's weight

Yamaha FZ Threats

The threats in the SWOT Analysis of Yamaha FZ are as mentioned:

1. New entrants
2. Competitors
3. Low cost bikes

Yamaha FZ Competition

Below are the top 3 Yamaha FZ competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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