Yamaha R1 SWOT Analysis, Competitors, STP & USP
SWOT analysis of Yamaha R1 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yamaha R1 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Yamaha R1 to benchmark its business & performance as compared to the competitors and industry. Yamaha R1 is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yamaha R1 competitors and includes Yamaha R1 target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Brand Name |
Yamaha R1 |
| Parent Company |
Yamaha |
|---|---|
| Category |
Motorcycles |
| Sector | |
| Tagline/ Slogan |
Born from motoGP |
| USP |
Extremely powerful engine and design |
| Yamaha R1 STP | |
| Yamaha R1 Segmentation |
Premium sports bike |
| Yamaha R1 Target Market |
Upper class young boys 18-25 |
| Yamaha R1 Positioning |
One of the world's most powerful used in motorsports |
| Yamaha R1 SWOT Analysis | |
| Yamaha R1 Strengths |
Below are the Strengths in the SWOT Analysis of Yamaha R1: 1.Excellent brand name 4. Good advertising through TVCs, and print ads and online ads 5. The brand is used in motorsport which increases its brand credibility |
| Yamaha R1 Weaknesses |
Here are the weaknesses in the Yamaha R1 SWOT Analysis: 1.Very expensive hence limited target audience |
| Yamaha R1 Opportunities |
Following are the Opportunities in Yamaha R1 SWOT Analysis: 1.New emerging high income market |
| Yamaha R1 Threats |
The threats in the SWOT Analysis of Yamaha R1 are as mentioned: 1.Threats from other competitors |
| Yamaha R1 Competition | |
| Competitors |
Below are the top 5 Yamaha R1 competitors: 1.Kawasaki Ninja |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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