SWOT Analysis of Yamaha R1 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Brand Name |
Yamaha R1 |
|
Parent Company |
Yamaha |
|
Category |
Motorcycles |
|
Sector |
|
|
Tagline/ Slogan |
Born from motoGP |
|
USP |
Extremely powerful engine and design |
|
Yamaha R1 STP |
|
|
Segment |
Premium sports bike |
|
Target Group |
Upper class young boys 18-25 |
|
Positioning |
One of the world's most powerful used in motorsports |
|
Yamaha R1 SWOT |
|
|
Strengths |
1.Excellent brand name 4. Good advertising through TVCs, and print ads and online ads 5. The brand is used in motorsport which increases its brand credibility |
|
Weaknesses |
1.Very expensive hence limited target audience |
|
Opportunities |
1.New emerging high income market |
|
Threats |
1.Threats from other competitors |
|
Yamaha R1 Competition |
|
|
Competitors |
1.Kawasaki Ninja |
The brandguide table above concludes the Yamaha R1 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Yamaha R1. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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