SWOT analysis of Yamaha R1 analyses the brand/company with its strengths, weaknesses, opportunities & threats. Yamaha R1 is one of the leading brands in the automobiles sector. The table below also lists the top Yamaha R1 competitors and elaborates Yamaha R1 segmentation, targeting, positioning & USP.
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Brand Name |
Yamaha R1 |
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Parent Company |
Yamaha |
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Category |
Motorcycles |
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Sector |
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Tagline/ Slogan |
Born from motoGP |
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USP |
Extremely powerful engine and design |
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Yamaha R1 STP |
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Segment |
Premium sports bike |
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Target Group |
Upper class young boys 18-25 |
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Positioning |
One of the world's most powerful used in motorsports |
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Yamaha R1 SWOT |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamaha R1. Strengths are: 1.Excellent brand name 4. Good advertising through TVCs, and print ads and online ads 5. The brand is used in motorsport which increases its brand credibility |
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Weaknesses |
Here are the weaknesses in the Yamaha R1 SWOT Analysis: 1.Very expensive hence limited target audience |
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Opportunities |
Following are the Opportunities in Yamaha R1 SWOT Analysis: 1.New emerging high income market |
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Threats |
The threats in the SWOT Analysis of Yamaha R1 are as mentioned: 1.Threats from other competitors |
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Yamaha R1 Competition |
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Competitors |
Below are the top 5 Yamaha R1 competitors: 1.Kawasaki Ninja |
The brandguide table above concludes the Yamaha R1 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Yamaha R1. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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