Yamaha R1 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3314

SWOT analysis of Yamaha R1 analyses the brand/company with its strengths, weaknesses, opportunities & threats. Yamaha R1 is one of the leading brands in the automobiles sector. The table below also lists the top Yamaha R1 competitors and elaborates Yamaha R1 segmentation, targeting, positioning & USP.

Brand Name

Yamaha R1

Parent Company






Tagline/ Slogan

Born from motoGP


Extremely powerful engine and design

Yamaha R1 STP


Premium sports bike

Target Group

Upper class young boys 18-25


One of the world's most powerful used in motorsports

Yamaha R1 SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamaha R1. Strengths are:

1.Excellent brand name
2.High speed and performance
3.Hig innovative technology

4. Good advertising through TVCs, and print ads and online ads

5. The brand is used in motorsport which increases its brand credibility


Here are the weaknesses in the Yamaha R1 SWOT Analysis:

1.Very expensive hence limited target audience
2.Cant utilize maximum power due to traffic issues


Following are the Opportunities in Yamaha R1 SWOT Analysis:

1.New emerging high income market
2.Better innovations


The threats in the SWOT Analysis of Yamaha R1 are as mentioned:

1.Threats from other competitors
2.At such a high price people might prefer cars

Yamaha R1 Competition


Below are the top 5 Yamaha R1 competitors:

1.Kawasaki Ninja
5.Honda CBR

The brandguide table above concludes the Yamaha R1 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Yamaha R1. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: