Yamaha R1 SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Yamaha R1 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Yamaha R1 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yamaha R1 to benchmark its business & performance as compared to the competitors and industry. Yamaha R1 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yamaha R1 competitors and includes Yamaha R1 target market, segmentation, positioning & Unique Selling Proposition (USP).

Yamaha R1 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Yamaha R1

Parent Company






Tagline/ Slogan

Born from motoGP


Extremely powerful engine and design

Yamaha R1 STP
Yamaha R1 Segmentation

Premium sports bike

Yamaha R1 Target Market

Upper class young boys 18-25

Yamaha R1 Positioning

One of the world's most powerful used in motorsports

Yamaha R1 SWOT Analysis
Yamaha R1 Strengths

Below are the Strengths in the SWOT Analysis of Yamaha R1:

1.Excellent brand name
2.High speed and performance
3.Hig innovative technology

4. Good advertising through TVCs, and print ads and online ads

5. The brand is used in motorsport which increases its brand credibility

Yamaha R1 Weaknesses

Here are the weaknesses in the Yamaha R1 SWOT Analysis:

1.Very expensive hence limited target audience
2.Cant utilize maximum power due to traffic issues

Yamaha R1 Opportunities

Following are the Opportunities in Yamaha R1 SWOT Analysis:

1.New emerging high income market
2.Better innovations

Yamaha R1 Threats

The threats in the SWOT Analysis of Yamaha R1 are as mentioned:

1.Threats from other competitors
2.At such a high price people might prefer cars

Yamaha R1 Competition

Below are the top 5 Yamaha R1 competitors:

1.Kawasaki Ninja
5.Honda CBR

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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