Yamaha R1 SWOT Analysis, Competitors & USP

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SWOT Analysis of Yamaha R1 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Yamaha R1

Parent Company

Yamaha

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Born from motoGP

USP

Extremely powerful engine and design

Yamaha R1 STP

Segment

Premium sports bike

Target Group

Upper class young boys 18-25

Positioning

One of the world's most powerful used in motorsports

Yamaha R1 SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamaha R1 :

1.Excellent brand name
2.High speed and performance
3.Hig innovative technology

4. Good advertising through TVCs, and print ads and online ads

5. The brand is used in motorsport which increases its brand credibility

Weaknesses

1.Very expensive hence limited target audience
2.Cant utilize maximum power due to traffic issues

Opportunities

1.New emerging high income market
2.Better innovations

Threats

1.Threats from other competitors
2.At such a high price people might prefer cars

Yamaha R1 Competition

Competitors

Below are the 5 main Yamaha R1 competitors :

1.Kawasaki Ninja
2.VMAX
3.Hayabusa
4.Ducati
5.Honda CBR


The brandguide table above concludes the Yamaha R1 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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