Yamaha VMAX SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2433
Advertisements

SWOT Analysis of Yamaha VMAX with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Yamaha VMAX

Parent Company

Yamaha

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

The legend continues

USP

Extremely powerful engine and sporty design

Yamaha VMAX STP

Segment

Ultra premium sports bike

Target Group

Upper class young boys 18-26

Positioning

The legendary powerful sporty cruiser bike

Yamaha VMAX SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Yamaha VMAX. Strengths are:

1.Excellent brand name
2.High speed and performance
3.High innovative technology

4. Strong parent brand ensures good advertising marketing and strong reach across the world

Weaknesses

Here are the weaknesses of Yamaha VMAX :

1.Very expensive and hence limited customers
2.Cant utilise maximum power due to traffic issues

Opportunities

Following are the Opportunities of Yamaha VMAX :

1.New emerging high income market
2.Better innovations

Threats

The threats of Yamaha VMAX are as mentioned :

1.Threats from other competitors
2.At such a high price people might prefer cars

Yamaha VMAX Competition

Competitors

Below are the 5 main Yamaha VMAX competitors :

1.Kawasaki Ninja
2.R1
3.Hayabusa
4.Ducati
5.Honda CBR


The brandguide table above concludes the Yamaha VMAX SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Yamaha VMAX. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: