Royal Enfield Bullet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Royal Enfield Bullet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Enfield Bullet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Enfield Bullet to benchmark its business & performance as compared to the competitors and industry. As of 2020, Royal Enfield Bullet is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Enfield Bullet competitors and includes Royal Enfield Bullet target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal Enfield Bullet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Royal Enfield Bullet

Parent Company

Royal Enfield Motors Ltd

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Made like a gun goes like a bullet

USP

Indian cruiser bike

Royal Enfield Bullet STP
Royal Enfield Bullet Segmentation

Boys who want to go for bike cruises

Royal Enfield Bullet Target Market

Middle class boy of the age group 18-30

Royal Enfield Bullet Positioning

Powerful cruiser bike to tame the roads

Royal Enfield Bullet SWOT Analysis
Royal Enfield Bullet Strengths

Below are the Strengths in the SWOT Analysis of Royal Enfield Bullet:

1.Oldest motorcycle brand in the world
2.Excellent branding and positioning
3.High performance and comfort
4.Used on a large scale for military purposes because of its sturdiness

Royal Enfield Bullet Weaknesses

1. Weight of the motor cycle can be an issue for few customers.
2. Mileage of high cc bikes is an issue

Royal Enfield Bullet Opportunities

Following are the Opportunities in Royal Enfield Bullet SWOT Analysis:

1.Tap the urban market
2.More brand visibility

Royal Enfield Bullet Threats

The threats in the SWOT Analysis of Royal Enfield Bullet are as mentioned:

1.Threat from other competitors

Royal Enfield Bullet Competition
Competitors

Below are the top 2 Royal Enfield Bullet competitors:

1.Avenger
2.Karizma


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Royal Enfield Bullet. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin