Royal Enfield Bullet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Royal Enfield Bullet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Enfield Bullet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Enfield Bullet to benchmark its business & performance as compared to the competitors and industry. As of 2020, Royal Enfield Bullet is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Enfield Bullet competitors and includes Royal Enfield Bullet target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal Enfield Bullet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Royal Enfield Bullet

Parent Company

Royal Enfield Motors Ltd





Tagline/ Slogan

Made like a gun goes like a bullet


Indian cruiser bike

Royal Enfield Bullet STP
Royal Enfield Bullet Segmentation

Boys who want to go for bike cruises

Royal Enfield Bullet Target Market

Middle class boy of the age group 18-30

Royal Enfield Bullet Positioning

Powerful cruiser bike to tame the roads

Royal Enfield Bullet SWOT Analysis
Royal Enfield Bullet Strengths

Below are the Strengths in the SWOT Analysis of Royal Enfield Bullet:

1.Oldest motorcycle brand in the world
2.Excellent branding and positioning
3.High performance and comfort
4.Used on a large scale for military purposes because of its sturdiness

Royal Enfield Bullet Weaknesses

1. Weight of the motor cycle can be an issue for few customers.
2. Mileage of high cc bikes is an issue

Royal Enfield Bullet Opportunities

Following are the Opportunities in Royal Enfield Bullet SWOT Analysis:

1.Tap the urban market
2.More brand visibility

Royal Enfield Bullet Threats

The threats in the SWOT Analysis of Royal Enfield Bullet are as mentioned:

1.Threat from other competitors

Royal Enfield Bullet Competition

Below are the top 2 Royal Enfield Bullet competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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