Royal Enfield Classic SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Royal Enfield Classic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Enfield Classic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal Enfield Classic to benchmark its business & performance as compared to the competitors and industry. Royal Enfield Classic is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Enfield Classic competitors and includes Royal Enfield Classic target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Royal Enfield Classic:
1.Oldest motorcycle brand in the world 2.Excellent branding and positioning 3.High performance and comfort 4.Used on a large scale for military purposes because of its sturdiness
Royal Enfield Classic Weaknesses
1. Weight of the motor cycle can be an issue for few customers. 2. Mileage of high cc bikes is an issue
Royal Enfield Classic Opportunities
Following are the Opportunities in Royal Enfield Classic SWOT Analysis:
1.Tap the urban market 2.More brand visibility
Royal Enfield Classic Threats
The threats in the SWOT Analysis of Royal Enfield Classic are as mentioned:
1.Threat from other competitors
Royal Enfield Classic Competition
Below are the top 2 Royal Enfield Classic competitors:
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