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Royal Enfield Classic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Royal Enfield Classic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Enfield Classic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Enfield Classic to benchmark its business & performance as compared to the competitors and industry. As of 2020, Royal Enfield Classic is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Enfield Classic competitors and includes Royal Enfield Classic target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal Enfield Classic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Royal Enfield Classic STP
Brand Name	Royal Enfield Classic
Parent Company	Royal Enfield Motors Ltd
Category	Motorcycles
Sector	Automobiles
Tagline/ Slogan	Handcrafted in Chennai
USP	Indian cruiser bike
Royal Enfield Classic Segmentation	Boys who want to go for bike cruises
Royal Enfield Classic Target Market	Middle class boy of the age group 18-31
Royal Enfield Classic Positioning	Handmade classic powerful bike for Indian roads
Royal Enfield Classic SWOT Analysis
Royal Enfield Classic Strengths	Below are the Strengths in the SWOT Analysis of Royal Enfield Classic: 1.Oldest motorcycle brand in the world 2.Excellent branding and positioning 3.High performance and comfort 4.Used on a large scale for military purposes because of its sturdiness

Royal Enfield Classic Weaknesses	1. Weight of the motor cycle can be an issue for few customers. 2. Mileage of high cc bikes is an issue
Royal Enfield Classic Opportunities	Following are the Opportunities in Royal Enfield Classic SWOT Analysis: 1.Tap the urban market 2.More brand visibility
Royal Enfield Classic Threats	The threats in the SWOT Analysis of Royal Enfield Classic are as mentioned: 1.Threat from other competitors

Royal Enfield Classic Competition
Competitors	Below are the top 2 Royal Enfield Classic competitors: 1.Avenger 2.Karizma

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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