SWOT Analysis of Royal Enfield Classic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Brand Name |
Royal Enfield Classic |
|
Parent Company |
Royal Enfield Motors Ltd |
|
Category |
Motorcycles |
|
Sector |
|
|
Tagline/ Slogan |
Handcrafted in Chennai |
|
USP |
Indian cruiser bike |
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Royal Enfield Classic STP |
|
|
Segment |
Boys who want to go for bike cruises |
|
Target Group |
Middle class boy of the age group 18-31 |
|
Positioning |
Handmade classic powerful bike for Indian roads |
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Royal Enfield Classic SWOT |
|
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Strengths |
1.Oldest motorcycle brand in the world |
|
Weaknesses |
1. Weight of the motor cycle can be an issue for few customers. |
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Opportunities |
1.Tap the urban market |
|
Threats |
1.Threat from other competitors |
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Royal Enfield Classic Competition |
|
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Competitors |
1.Avenger |
The brandguide table above concludes the Royal Enfield Classic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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