Royal Enfield Classic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Royal Enfield Classic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Enfield Classic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Royal Enfield Classic to benchmark its business & performance as compared to the competitors and industry. Royal Enfield Classic is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Enfield Classic competitors and includes Royal Enfield Classic target market, segmentation, positioning & Unique Selling Proposition (USP).

Royal Enfield Classic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Royal Enfield Classic

Parent Company

Royal Enfield Motors Ltd

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Handcrafted in Chennai

USP

Indian cruiser bike

Royal Enfield Classic STP
Royal Enfield Classic Segmentation

Boys who want to go for bike cruises

Royal Enfield Classic Target Market

Middle class boy of the age group 18-31

Royal Enfield Classic Positioning

Handmade classic powerful bike for Indian roads

Royal Enfield Classic SWOT Analysis
Royal Enfield Classic Strengths

Below are the Strengths in the SWOT Analysis of Royal Enfield Classic:

1.Oldest motorcycle brand in the world
2.Excellent branding and positioning
3.High performance and comfort
4.Used on a large scale for military purposes because of its sturdiness

Royal Enfield Classic Weaknesses

1. Weight of the motor cycle can be an issue for few customers.
2. Mileage of high cc bikes is an issue

Royal Enfield Classic Opportunities

Following are the Opportunities in Royal Enfield Classic SWOT Analysis:

1.Tap the urban market
2.More brand visibility

Royal Enfield Classic Threats

The threats in the SWOT Analysis of Royal Enfield Classic are as mentioned:

1.Threat from other competitors

Royal Enfield Classic Competition
Competitors

Below are the top 2 Royal Enfield Classic competitors:

1.Avenger
2.Karizma


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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