Royal Enfield Classic SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3772

SWOT Analysis of Royal Enfield Classic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Royal Enfield Classic

Parent Company

Royal Enfield Motors Ltd





Tagline/ Slogan

Handcrafted in Chennai


Indian cruiser bike

Royal Enfield Classic STP


Boys who want to go for bike cruises

Target Group

Middle class boy of the age group 18-31


Handmade classic powerful bike for Indian roads

Royal Enfield Classic SWOT


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Royal Enfield Classic :

1.Oldest motorcycle brand in the world
2.Excellent branding and positioning
3.High performance and comfort
4.Used on a large scale for military purposes because of its sturdiness


1. Weight of the motor cycle can be an issue for few customers.
2. Mileage of high cc bikes is an issue


1.Tap the urban market
2.More brand visibility


1.Threat from other competitors

Royal Enfield Classic Competition


Below are the 2 main Royal Enfield Classic competitors :


The brandguide table above concludes the Royal Enfield Classic SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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