Royal Enfield Classic SWOT Analysis, Competitors, STP & USP
SWOT analysis of Royal Enfield Classic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Royal Enfield Classic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Royal Enfield Classic to benchmark its business & performance as compared to the competitors and industry. Royal Enfield Classic is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Royal Enfield Classic competitors and includes Royal Enfield Classic target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Brand Name |
Royal Enfield Classic |
| Parent Company |
Royal Enfield Motors Ltd |
|---|---|
| Category |
Motorcycles |
| Sector | |
| Tagline/ Slogan |
Handcrafted in Chennai |
| USP |
Indian cruiser bike |
| Royal Enfield Classic STP | |
| Royal Enfield Classic Segmentation |
Boys who want to go for bike cruises |
| Royal Enfield Classic Target Market |
Middle class boy of the age group 18-31 |
| Royal Enfield Classic Positioning |
Handmade classic powerful bike for Indian roads |
| Royal Enfield Classic SWOT Analysis | |
| Royal Enfield Classic Strengths |
Below are the Strengths in the SWOT Analysis of Royal Enfield Classic: 1.Oldest motorcycle brand in the world |
| Royal Enfield Classic Weaknesses |
1. Weight of the motor cycle can be an issue for few customers. |
| Royal Enfield Classic Opportunities |
Following are the Opportunities in Royal Enfield Classic SWOT Analysis: 1.Tap the urban market |
| Royal Enfield Classic Threats |
The threats in the SWOT Analysis of Royal Enfield Classic are as mentioned: 1.Threat from other competitors |
| Royal Enfield Classic Competition | |
| Competitors |
Below are the top 2 Royal Enfield Classic competitors: 1.Avenger |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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