Suzuki Hayabusa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Suzuki Hayabusa analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Suzuki Hayabusa SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Suzuki Hayabusa to benchmark its business & performance as compared to the competitors and industry. As of 2020, Suzuki Hayabusa is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Suzuki Hayabusa competitors and includes Suzuki Hayabusa target market, segmentation, positioning & Unique Selling Proposition (USP).

Suzuki Hayabusa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Suzuki Hayabusa

Parent Company






Tagline/ Slogan

The Ultimate Predator; Ride the winds of change


Extremely powerful engine and sporty design used in motorsports

Suzuki Hayabusa STP
Suzuki Hayabusa Segmentation

Ultra premium sports bike

Suzuki Hayabusa Target Market

Upper middle and upper class men

Suzuki Hayabusa Positioning

Passion for performance and precision engineering

Suzuki Hayabusa SWOT Analysis
Suzuki Hayabusa Strengths

Below are the Strengths in the SWOT Analysis of Suzuki Hayabusa:

1.Excellent brand name
2.High speed and performance
3.Latest innovative technology

4. Many variants of the brand make it a popular brand name

5. Use in motorsports shows its strong performance and brand credibility

Suzuki Hayabusa Weaknesses

Here are the weaknesses in the Suzuki Hayabusa SWOT Analysis:

1.More expensive as compared to city bikes 
2.Cant utilise maximum power due to traffic issues

Suzuki Hayabusa Opportunities

Following are the Opportunities in Suzuki Hayabusa SWOT Analysis:

1.New emerging high income market
2.Better innovations

3. More strategic advertising can boost brand name

Suzuki Hayabusa Threats

The threats in the SWOT Analysis of Suzuki Hayabusa are as mentioned:

1.Threats from other competitors
2.At such a high price people might prefer cars

Suzuki Hayabusa Competition

Below are the top 5 Suzuki Hayabusa competitors:

3.Kawasaki Ninja
5.Honda CBR

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Suzuki Hayabusa. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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