Suzuki Boulevard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Suzuki Boulevard analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Suzuki Boulevard SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Suzuki Boulevard to benchmark its business & performance as compared to the competitors and industry. Suzuki Boulevard is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Suzuki Boulevard competitors and includes Suzuki Boulevard target market, segmentation, positioning & Unique Selling Proposition (USP).

Suzuki Boulevard SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Suzuki Boulevard

Parent Company






Tagline/ Slogan

Muscle; Ride the winds of change


Powerful cruiser bike

Suzuki Boulevard STP
Suzuki Boulevard Segmentation

Premium cruise bikes

Suzuki Boulevard Target Market

Upper middle and upper class men

Suzuki Boulevard Positioning

For a muscle, style or just a laid-back ride

Suzuki Boulevard SWOT Analysis
Suzuki Boulevard Strengths

Below are the Strengths in the SWOT Analysis of Suzuki Boulevard:

1. Innovation
2.Strong brand equity and brand loyalty
3.Strong financial position
4.High quality product

Suzuki Boulevard Weaknesses

Here are the weaknesses in the Suzuki Boulevard SWOT Analysis:

1. Expensive
2. Limited customer base due to high price

Suzuki Boulevard Opportunities

Following are the Opportunities in Suzuki Boulevard SWOT Analysis:

1. Emerging markets and expansion abroad
2.Product and services expansion
3.Expanding demographics

Suzuki Boulevard Threats

The threats in the SWOT Analysis of Suzuki Boulevard are as mentioned:

2.External changes (government, politics, taxes, etc)
3.Lower cost competitors or imports 4.Product substitution

Suzuki Boulevard Competition

Below are the top 2 Suzuki Boulevard competitors:

1.Harley Davidson

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Suzuki Boulevard. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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