Suzuki Boulevard SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2456
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SWOT Analysis of Suzuki Boulevard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

Suzuki Boulevard

Parent Company

Suzuki

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

Muscle; Ride the winds of change

USP

Powerful cruiser bike

Suzuki Boulevard STP

Segment

Premium cruise bikes

Target Group

Upper middle and upper class men

Positioning

For a muscle, style or just a laid-back ride

Suzuki Boulevard SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Suzuki Boulevard :

1. Innovation
2.Strong brand equity and brand loyalty
3.Strong financial position
4.High quality product

Weaknesses

1. Expensive
2. Limited customer base due to high price

Opportunities

1. Emerging markets and expansion abroad
2.Product and services expansion
3.Expanding demographics

Threats

1.Competition
2.External changes (government, politics, taxes, etc)
3.Lower cost competitors or imports 4.Product substitution

Suzuki Boulevard Competition

Competitors

Below are the 2 main Suzuki Boulevard competitors :

1.Harley Davidson
2.RoyalEnfield


The brandguide table above concludes the Suzuki Boulevard SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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