Honda CBR SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Honda CBR analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda CBR SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda CBR to benchmark its business & performance as compared to the competitors and industry. As of 2020, Honda CBR is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Honda CBR competitors and includes Honda CBR target market, segmentation, positioning & Unique Selling Proposition (USP).

Honda CBR SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

Honda CBR

Parent Company






Tagline/ Slogan

Pure Thrust


Extremely powerful engine and sporty design used in motorsports

Honda CBR Segmentation

Ultra premium sports bike

Honda CBR Target Market

Upper middle and upper class men

Honda CBR Positioning

Powerful sports bikes

Honda CBR SWOT Analysis
Honda CBR Strengths

Below are the Strengths in the SWOT Analysis of Honda CBR:

1.Excellent brand name
2.High speed and performance
3.Hig innovative technology
4.Celebrity brand ambassador

Honda CBR Weaknesses

Here are the weaknesses in the Honda CBR SWOT Analysis:

1.Very expensive
2.Cant utilise maximum power due to traffic issues

Honda CBR Opportunities

Following are the Opportunities in Honda CBR SWOT Analysis:

1.New emerging high income market
2.Better innovations

Honda CBR Threats

The threats in the SWOT Analysis of Honda CBR are as mentioned:

1.Threats from other competitors
2.At such a high price people might prefer cars

Honda CBR Competition

Below are the top 5 Honda CBR competitors:

3.Kawasaki Ninja

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda CBR. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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