TVS Victor SWOT Analysis, Competitors & USP

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SWOT Analysis of TVS Victor with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brand Name

TVS Victor

Parent Company

TVS

Category

Motorcycles

Sector

Automobiles

Tagline/ Slogan

More smiles per hour

USP

A bike that gives a good average

TVS Victor STP

Segment

Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-35

Positioning

A powerful statement of the people who want style in a good mileage bike

TVS Victor SWOT

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TVS Victor :

1. Finances backed by TVS motors
2. Endorsed by Sachin Tendulkar
3. A good technical team
4. Large no. of dealers in the country

Weaknesses

1. Inability to connect to the larger audience of bike riders who want style
2. Limited market share and advertising as compared to other leading brands

Opportunities

1. Expansion in the rural market
2. Image makeover to compete with bikes in the high price segment
3. Use of new technology to give maximum benefit and derive more profit

Threats

1. New entrants
2. Competitors

TVS Victor Competition

Competitors

Below are the 5 main TVS Victor competitors :

1.Splendor
2.Passion
3.Discover
4.Crux
5.YBR


The brandguide table above concludes the TVS Victor SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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