TVS Victor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of TVS Victor analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TVS Victor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TVS Victor to benchmark its business & performance as compared to the competitors and industry. TVS Victor is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TVS Victor competitors and includes TVS Victor target market, segmentation, positioning & Unique Selling Proposition (USP).

TVS Victor SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Brand Name

TVS Victor

Parent Company






Tagline/ Slogan

More smiles per hour


A bike that gives a good average

TVS Victor STP
TVS Victor Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

TVS Victor Target Market

Middle class youth from the age bracket of 25-35

TVS Victor Positioning

A powerful statement of the people who want style in a good mileage bike

TVS Victor SWOT Analysis
TVS Victor Strengths

Below are the Strengths in the SWOT Analysis of TVS Victor:

1. Finances backed by TVS motors
2. Endorsed by Sachin Tendulkar
3. A good technical team
4. Large no. of dealers in the country

TVS Victor Weaknesses

Here are the weaknesses in the TVS Victor SWOT Analysis:

1. Inability to connect to the larger audience of bike riders who want style
2. Limited market share and advertising as compared to other leading brands

TVS Victor Opportunities

Following are the Opportunities in TVS Victor SWOT Analysis:

1. Expansion in the rural market
2. Image makeover to compete with bikes in the high price segment
3. Use of new technology to give maximum benefit and derive more profit

TVS Victor Threats

The threats in the SWOT Analysis of TVS Victor are as mentioned:

1. New entrants
2. Competitors

TVS Victor Competition

Below are the top 5 TVS Victor competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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