BF Goodrich SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of BF Goodrich analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BF Goodrich SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BF Goodrich to benchmark its business & performance as compared to the competitors and industry. BF Goodrich is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BF Goodrich competitors and includes BF Goodrich target market, segmentation, positioning & Unique Selling Proposition (USP).

BF Goodrich SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BF Goodrich Brand Analysis
Parent Company



Tyre Industry



Tagline/ Slogan

Take Control


Excellent innovation with high brand equity

BF Goodrich STP
BF Goodrich Segmentation

Automobile Industry

BF Goodrich Target Market

Motorsports; light n heavy weight vehicle; SUVs;

BF Goodrich Positioning

Reputed; well established; innovative; technology driven

BF Goodrich SWOT Analysis
BF Goodrich Strengths

Below are the Strengths in the SWOT Analysis of BF Goodrich:

1. A very old and reputed company in tire industry since 1870
2. They have known as first achievers in many technology breakthroughs.
3. They have excellent relations n terms with car makers of highest repute
4. They revolutionized tire industry by inventing first tubeless tire.

5. Good financials and brand equity.

BF Goodrich Weaknesses

Here are the weaknesses in the BF Goodrich SWOT Analysis:

1. Less visibility in emerging economies
2. No initiatives communicated towards their eco-friendly stand

BF Goodrich Opportunities

Following are the Opportunities in BF Goodrich SWOT Analysis:

1. Opportunity to enter emerging economies in a big way.
2. Positioning their product as eco-friendly by bringing necessary innovations.

BF Goodrich Threats

The threats in the SWOT Analysis of BF Goodrich are as mentioned:

1.  Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase-as it has its major operations there
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

BF Goodrich Competition

Below are the top 7 BF Goodrich competitors:

1. Yokohama
2.Cooper Tyres

3. Michelin

4. Pirelli

5. Continental

6. Bridgestone

7. Hankook

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BF Goodrich. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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