Gumpert SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Gumpert analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Gumpert SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Gumpert to benchmark its business & performance as compared to the competitors and industry. Gumpert is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Gumpert competitors and includes Gumpert target market, segmentation, positioning & Unique Selling Proposition (USP).

Gumpert SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Gumpert Brand Analysis
Parent Company



Super Sports



Tagline/ Slogan -

High Speed

Gumpert STP
Gumpert Segmentation

Luxury Sports car

Gumpert Target Market

The super-rich who want a super sports car which is not only race track ready but also road legal

Gumpert Positioning

Among the fastest & most aerodynamically efficient Super Sports Car in the World

Gumpert SWOT Analysis
Gumpert Strengths

Below are the Strengths in the SWOT Analysis of Gumpert:

1. Its promoter is Roland Gumpert who was previously at Audi Sport, thus bring a lot of expertise
2. It is not only race track ready but also road legal, which is rare for cars which are designed with the focus on high performance
3. All the cars made are of very light weight & powerful engines which produce around 800 bhp
4. The cars made by Gumpert are very exclusive so much so that one of their version “Apollo enraged” only 3 are made

Gumpert Weaknesses

Here are the weaknesses in the Gumpert SWOT Analysis:

1.Not widely present and lesser brand awareness
2.It has not been able to create the aspirational value like other sports cars like Ferrari, Lamborghini, Porsche, or even the Lotus range

Gumpert Opportunities

Following are the Opportunities in Gumpert SWOT Analysis:

1. Since they are currently available only in US, Europe & Middle East, they can look to expand in Asia in countries like Japan where there are motorsport enthusiast who may buy their products
2. It has a hybrid developed which has been part of the 24 hour Nuburgring race, which can be launched to the world

3. It can merge to a larger Automobile group where in both the companies would benefit each other

Gumpert Threats

The threats in the SWOT Analysis of Gumpert are as mentioned:

1. The current global scenario may lead to people’s unwillingness to indulge in these types of products, thus may become difficult for the survival of the company
2.The established brands can make the it difficult for Gumpert to make sales

Gumpert Competition

Below are the top 5 Gumpert competitors:

1. Caterham
2. Ferrari
3. Pagani

4. Koneigsegg

5. Buggati Veyron

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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