Audi A3 SWOT Analysis, USP & Competitors

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SWOT Analysis of Audi A3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi A3

Parent Company

Audi (Volkswagen Group)


Small family car



Tagline/ Slogan

Everything you did, nothing you don’t


A premier range hatchback which is equipped with luxurious and latest features



Hatchback cars for affluent customer base

Target Group

Targeted towards affluent individuals seeking luxurious drive along with best features in the same segment


Positioned as a premium car in the hatchback segment providing

SWOT Analysis


1. Equipped with latest features and ultimate luxuries

2. Refined engine providing good level of performance

3. Wide range of engines to choose from available in both diesel and petrol

4. Can provide good resale value due to good design and uniqueness in design

5. Good brand recall and visibility owing to excellent advertising and marketing through TVCs and print ads


1. The parent brand is still establishing itself across the globe especially emerging economies

2. Limited distinct product differentiation when compared to the saturated hatchback segment market


1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in increasing international presence

4. More inclination of customers to purchase international brand


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1. BMW X1

The table above concludes the Audi A3 SWOT analysis along with its marketing and brand parameters.


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