Audi A4 SWOT Analysis, USP & Competitors

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SWOT Analysis of Audi A4 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi A4

Parent Company

Audi (Volkswagen Group)

Category

Compact Executive Sedan

Sector

Automobiles

Tagline/ Slogan

See the future in a new light

USP

An executive sedan providing opulence and luxury to the elite customer base

STP

Segment

Executive Sedan segment for professionals and executives

Target Group

Targeted towards professionals and opulent individuals who would spend for an internationally branded luxury car

Positioning

Positioned as a premium car in the sedan segment providing best features

SWOT Analysis

Strengths

1. Brilliant exteriors which are elegantly lined and designed

2. Refined AUDI engine providing good level of performance

3. Affordable for the affluent segment who would like to own an international brand

4. Can provide good resale value due to good design and brand recall

5. Marketing and advertising has enhanced brand image

Weaknesses

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

1. Expanding automobile market and available space

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Threats

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Competition

Competitors

1. BMW 3 series

2. Volvo S60

3. Mercedes Benz C Class


The table above concludes the Audi A4 SWOT analysis along with its marketing and brand parameters.

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