Audi A5 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3257

SWOT analysis of Audi A5 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi A5 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi A5 to benchmark its business & performance as compared to the competitors and industry. Audi A5 is one of the leading brands in the automobiles sector. The table below also lists the top Audi A5 competitors and elaborates Audi A5 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Audi A5 SWOT, Competitors, Marketing STP & Brand analysis Table
Audi A5 Brand Analysis
Parent Company

Audi (Volkswagen Group)

Category

Compact Executive Sedan

Sector

Automobiles

Tagline/ Slogan

A new form of driving; Driving re-designed

USP

A compact executive sedan providing opulence and luxury to the elite customer base

Audi A5 STP
Segment

Executive Sedan segment for professionals and executives

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car

Positioning

Positioned as a premium car in the compact executive sedan segment providing best features and excellent driving experience

Audi A5 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Audi A5. Strengths are:

1. Cutting edge design and external features

2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier

3. Equipped with features like rain & light sensors, sunroof, parking sensors, automatic headlights and comprehensive driver information

4. Adequate trunk and interior space

5. Marketing and advertising has enhanced brand image

Weaknesses

Here are the weaknesses in the Audi A5 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

Following are the Opportunities in Audi A5 SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Threats

The threats in the SWOT Analysis of Audi A5 are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Audi A5 Competition
Competitors

Below are the top 2 Audi A5 competitors:

1. BMW M3

3. Mercedes C 63

The brandguide table above concludes the Audi A5 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi A5. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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