Audi A5 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Audi A5 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi A5 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi A5 to benchmark its business & performance as compared to the competitors and industry. Audi A5 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Audi A5 competitors and includes Audi A5 target market, segmentation, positioning & Unique Selling Proposition (USP).

Audi A5 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Audi A5 Brand Analysis
Parent Company

Audi (Volkswagen Group)


Compact Executive Sedan



Tagline/ Slogan

A new form of driving; Driving re-designed


A compact executive sedan providing opulence and luxury to the elite customer base

Audi A5 STP
Audi A5 Segmentation

Executive Sedan segment for professionals and executives

Audi A5 Target Market

Targeted towards affluent individuals who would spend for an internationally branded luxury car

Audi A5 Positioning

Positioned as a premium car in the compact executive sedan segment providing best features and excellent driving experience

Audi A5 SWOT Analysis
Audi A5 Strengths

Below are the Strengths in the SWOT Analysis of Audi A5:

1. Cutting edge design and external features

2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier

3. Equipped with features like rain & light sensors, sunroof, parking sensors, automatic headlights and comprehensive driver information

4. Adequate trunk and interior space

5. Marketing and advertising has enhanced brand image

Audi A5 Weaknesses

Here are the weaknesses in the Audi A5 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Audi A5 Opportunities

Following are the Opportunities in Audi A5 SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Audi A5 Threats

The threats in the SWOT Analysis of Audi A5 are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Audi A5 Competition

Below are the top 2 Audi A5 competitors:

1. BMW M3

3. Mercedes C 63

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi A5. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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