Audi A6 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Audi A6 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi A6 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi A6 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Audi A6 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Audi A6 competitors and includes Audi A6 target market, segmentation, positioning & Unique Selling Proposition (USP).

Audi A6 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Audi A6 Brand Analysis
Parent Company

Audi (Volkswagen Group)


Executive Sedan



Tagline/ Slogan

Design & Performance


An executive sedan equipped with powerful engine and dynamic design

Audi A6 STP
Audi A6 Segmentation

Executive Sedan segment for professionals and executives

Audi A6 Target Market

Targeted towards affluent individuals who would spend for an internationally branded luxury car

Audi A6 Positioning

Positioned as a premium car in the compact executive sedan segment providing elegant styling & good performance

Audi A6 SWOT Analysis
Audi A6 Strengths

Below are the Strengths in the SWOT Analysis of Audi A6:

1. Equipped with features like light sensing headlights, traction control, electronic stability control & brake assist

2. Available in petrol and diesel variants providing more options

3. Powerful and refined engine

4. Wide range of colors to choose from

5. Dynamic styling & neat lined exteriors

. Marketing and advertising has enhanced brand image

Audi A6 Weaknesses

Here are the weaknesses in the Audi A6 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Audi A6 Opportunities

Following are the Opportunities in Audi A6 SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Audi A6 Threats

The threats in the SWOT Analysis of Audi A6 are as mentioned:

1. Increasing fuel & other costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Audi A6 Competition

Below are the top 3 Audi A6 competitors:

1.BMW 5 series

2. Mercedes Benz E Class

3. Volvo S80

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi A6. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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