Audi A6 SWOT Analysis, USP & Competitors

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SWOT Analysis of Audi A6 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi A6

Parent Company

Audi (Volkswagen Group)


Executive Sedan



Tagline/ Slogan

Design & Performance


An executive sedan equipped with powerful engine and dynamic design



Executive Sedan segment for professionals and executives

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car


Positioned as a premium car in the compact executive sedan segment providing elegant styling & good performance

SWOT Analysis


1. Equipped with features like light sensing headlights, traction control, electronic stability control & brake assist

2. Available in petrol and diesel variants providing more options

3. Powerful and refined engine

4. Wide range of colors to choose from

5. Dynamic styling & neat lined exteriors

. Marketing and advertising has enhanced brand image


1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited


1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries


1. Increasing fuel & other costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1.BMW 5 series

2. Mercedes Benz E Class

3. Volvo S80

The table above concludes the Audi A6 SWOT analysis along with its marketing and brand parameters.


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