Audi A7 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 9117

SWOT analysis of Audi A7 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi A7 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi A7 to benchmark its business & performance as compared to the competitors and industry. Audi A7 is one of the leading brands in the automobiles sector. The table below also lists the top Audi A7 competitors and elaborates Audi A7 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Audi A7 SWOT, Competitors, Marketing STP & Brand analysis Table
Audi A7 Brand Analysis
Parent Company

Audi (Volkswagen Group)

Category

Executive Sedan

Sector

Automobiles

Tagline/ Slogan

Boldly designed

USP

An Executive Sedan, equipped with sporty features and world class safety

Audi A7 STP
Segment

Executive Sedan segment for professionals and executives

Target Group

Targeted towards affluent individuals belonging to the elite class

Positioning

Positioned as a premium car in the executive sedan segment providing sporty features and equipped with safety measures

Audi A7 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Audi A7. Strengths are:

1. Sporty & Dynamic exteriors

2. Use of lightweight aluminum and construction technology makes the car easily maneuverable and swift

3. Equipped with world class safety features

4. Will be available in both diesel and petrol variants, hence providing more options to customers

5. Marketing and advertising has enhanced brand image

Weaknesses

Here are the weaknesses in the Audi A7 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

Following are the Opportunities in Audi A7 SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Threats

The threats in the SWOT Analysis of Audi A7 are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Audi A7 Competition
Competitors

Below are the top 2 Audi A7 competitors:

1. BMW 5 Series

2. Mercedes Benz SLK Class

The brandguide table above concludes the Audi A7 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi A7. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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