Audi A7 SWOT Analysis, USP & Competitors

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SWOT Analysis of Audi A7 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi A7

Parent Company

Audi (Volkswagen Group)


Executive Sedan



Tagline/ Slogan

Boldly designed


An Executive Sedan, equipped with sporty features and world class safety



Executive Sedan segment for professionals and executives

Target Group

Targeted towards affluent individuals belonging to the elite class


Positioned as a premium car in the executive sedan segment providing sporty features and equipped with safety measures

SWOT Analysis


1. Sporty & Dynamic exteriors

2. Use of lightweight aluminum and construction technology makes the car easily maneuverable and swift

3. Equipped with world class safety features

4. Will be available in both diesel and petrol variants, hence providing more options to customers

5. Marketing and advertising has enhanced brand image


1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited


1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1. BMW 5 Series

2. Mercedes Benz SLK Class

The table above concludes the Audi A7 SWOT analysis along with its marketing and brand parameters.


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