Audi A7 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Audi A7 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi A7 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi A7 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Audi A7 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Audi A7 competitors and includes Audi A7 target market, segmentation, positioning & Unique Selling Proposition (USP).

Audi A7 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Audi A7 Brand Analysis
Parent Company

Audi (Volkswagen Group)

Category

Executive Sedan

Sector

Automobiles

Tagline/ Slogan

Boldly designed

USP

An Executive Sedan, equipped with sporty features and world class safety

Audi A7 STP
Audi A7 Segmentation

Executive Sedan segment for professionals and executives

Audi A7 Target Market

Targeted towards affluent individuals belonging to the elite class

Audi A7 Positioning

Positioned as a premium car in the executive sedan segment providing sporty features and equipped with safety measures

Audi A7 SWOT Analysis
Audi A7 Strengths

Below are the Strengths in the SWOT Analysis of Audi A7:

1. Sporty & Dynamic exteriors

2. Use of lightweight aluminum and construction technology makes the car easily maneuverable and swift

3. Equipped with world class safety features

4. Will be available in both diesel and petrol variants, hence providing more options to customers

5. Marketing and advertising has enhanced brand image

Audi A7 Weaknesses

Here are the weaknesses in the Audi A7 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Audi A7 Opportunities

Following are the Opportunities in Audi A7 SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Audi A7 Threats

The threats in the SWOT Analysis of Audi A7 are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Audi A7 Competition
Competitors

Below are the top 2 Audi A7 competitors:

1. BMW 5 Series

2. Mercedes Benz SLK Class


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi A7. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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