Audi A8 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Audi A8 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi A8 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi A8 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Audi A8 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Audi A8 competitors and includes Audi A8 target market, segmentation, positioning & Unique Selling Proposition (USP).

Audi A8 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Audi A8 Brand Analysis
Parent Company

Audi (Volkswagen Group)


Luxury Sedan



Tagline/ Slogan

“Sporty & Exclusive”


A luxury sedan providing ultimate luxury, extravagant interiors and powerful performance

Audi A8 STP
Audi A8 Segmentation

Luxury Sedan segment for affluent customers

Audi A8 Target Market

Targeted towards brand conscious and elite class of customers who desire to avail all the luxuries

Audi A8 Positioning

Positioned as a premium luxury car in the compact executive sedan segment providing best features and excellent driving experience

Audi A8 SWOT Analysis
Audi A8 Strengths

Below are the Strengths in the SWOT Analysis of Audi A8:

1. Aggressive and dynamic exteriors

2. Elegant and luxurious interiors studded with LED lighting

3. Equipped with features like double glazing, improved insulation providing outside noise free ambiance, speed sensitivity etc.

4. Powerful engine equipped with technology such as direct injection

5. Available in wide range of elegant and sporty colors

6. Marketing and advertising has enhanced brand image

Audi A8 Weaknesses

Here are the weaknesses in the Audi A8 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Audi A8 Opportunities

Following are the Opportunities in Audi A8 SWOT Analysis:

1. Increasing per capita income and purchasing capability of potential customer base

2. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

3. More inclination of affluent customers to purchase international brand

4. Augmenting the distribution and service network in various countries

Audi A8 Threats

The threats in the SWOT Analysis of Audi A8 are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Audi A8 Competition

Below are the top 5 Audi A8 competitors:

1. BMW Gran Turismo

2. Jaguar XF

3. BMW 7 Series

4. Volkswagen Phaeton

5. Mercedes S class

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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