Audi A8 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4917

SWOT analysis of Audi A8 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi A8 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi A8 to benchmark its business & performance as compared to the competitors and industry. Audi A8 is one of the leading brands in the automobiles sector. The table below also lists the top Audi A8 competitors and elaborates Audi A8 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Audi A8 SWOT, Competitors, Marketing STP & Brand analysis Table
Audi A8 Brand Analysis
Parent Company

Audi (Volkswagen Group)

Category

Luxury Sedan

Sector

Automobiles

Tagline/ Slogan

“Sporty & Exclusive”

USP

A luxury sedan providing ultimate luxury, extravagant interiors and powerful performance

Audi A8 STP
Segment

Luxury Sedan segment for affluent customers

Target Group

Targeted towards brand conscious and elite class of customers who desire to avail all the luxuries

Positioning

Positioned as a premium luxury car in the compact executive sedan segment providing best features and excellent driving experience

Audi A8 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Audi A8. Strengths are:

1. Aggressive and dynamic exteriors

2. Elegant and luxurious interiors studded with LED lighting

3. Equipped with features like double glazing, improved insulation providing outside noise free ambiance, speed sensitivity etc.

4. Powerful engine equipped with technology such as direct injection

5. Available in wide range of elegant and sporty colors

6. Marketing and advertising has enhanced brand image

Weaknesses

Here are the weaknesses in the Audi A8 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

Following are the Opportunities in Audi A8 SWOT Analysis:

1. Increasing per capita income and purchasing capability of potential customer base

2. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

3. More inclination of affluent customers to purchase international brand

4. Augmenting the distribution and service network in various countries

Threats

The threats in the SWOT Analysis of Audi A8 are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Audi A8 Competition
Competitors

Below are the top 5 Audi A8 competitors:

1. BMW Gran Turismo

2. Jaguar XF

3. BMW 7 Series

4. Volkswagen Phaeton

5. Mercedes S class

The brandguide table above concludes the Audi A8 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi A8. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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