Audi Q5 SWOT Analysis, USP & Competitors

Audi Q5

Parent Company

Audi (Volkswagen Group)

Category

SUV

Sector

Automobiles

Tagline/ Slogan

New way of thinking; A Sports Sedan with a backpack

USP

SUV providing comforts of a luxury sedan and driving experience of a sports car

Audi Q5 STP

Segment

SUV for professionals and affluent families

Target Group

Targeted towards affluent customers who would spend for luxuries and dynamic driving experience

Positioning

Positioned as a premium SUV car for affluent customers who would like to experience sportiness along with luxuries

Audi Q5 SWOT Analysis

Strengths

1. Spacious interiors providing adequate headroom & legroom as well as storage space in the trunk

2. Stylish and elegant design

3. Four wheel drive provides a superior driving experience

4. Sophisticated interiors and dials easy to comprehend

5. Good ground clearance and driver visibility

6. Marketing and advertising has enhanced brand image

Weaknesses

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

1. Augmenting the distribution and service network in various countries

2. Expanding automobile market and available space for competitors

3. Increasing per capita income and purchasing capability of potential customer base

4. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

Threats

1. Severe competition with other automobile giants in SUV segment

2. Constant innovations by competitors

3. Increasing fuel costs and other maintenance costs

4. National companies offering similar features at lower costs

Audi Q5 Competition

Competitors

1. Mtsubishi Montero

2. Volvo XC 90

3. BMW X3

4. Land Rover Range Rover Evoque