Audi Q5 SWOT Analysis, Competitors, STP & USP
SWOT analysis of Audi Q5 analyses the brand by its strengths, weaknesses, opportunities & threats. In Audi Q5 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Audi Q5 to benchmark its business & performance as compared to the competitors. Audi Q5 is one of the leading brands in the automobiles sector.
The table below lists the Audi Q5 SWOT (Strengths, Weaknesses, Opportunities, Threats), top Audi Q5 competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Audi Q5 Brand Analysis | |
|---|---|
| Parent Company |
Audi (Volkswagen Group) |
| Category |
SUV |
| Sector | |
| Tagline/ Slogan |
New way of thinking; A Sports Sedan with a backpack |
| USP |
SUV providing comforts of a luxury sedan and driving experience of a sports car |
| Audi Q5 STP | |
| Audi Q5 Segmentation |
SUV for professionals and affluent families |
| Audi Q5 Target Market |
Targeted towards affluent customers who would spend for luxuries and dynamic driving experience |
| Audi Q5 Positioning |
Positioned as a premium SUV car for affluent customers who would like to experience sportiness along with luxuries |
| SWOT Analysis of Audi Q5 | |
| Audi Q5 Strengths |
Below are the Strengths in the SWOT Analysis of Audi Q5: 1. Spacious interiors providing adequate headroom & legroom as well as storage space in the trunk 2. Stylish and elegant design 3. Four wheel drive provides a superior driving experience 4. Sophisticated interiors and dials easy to comprehend 5. Good ground clearance and driver visibility 6. Marketing and advertising has enhanced brand image |
| Audi Q5 Weaknesses |
Here are the weaknesses in the Audi Q5 SWOT Analysis: 1. The parent brand is still establishing itself across the globe especially emerging economies 2. Owing to high competition, brand market share is limited |
| Audi Q5 Opportunities |
Following are the Opportunities in Audi Q5 SWOT Analysis: 1. Augmenting the distribution and service network in various countries 2. Expanding automobile market and available space for competitors 3. Increasing per capita income and purchasing capability of potential customer base 4. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration |
| Audi Q5 Threats |
The threats in the SWOT Analysis of Audi Q5 are as mentioned: 1. Severe competition with other automobile giants in SUV segment 2. Constant innovations by competitors 3. Increasing fuel costs and other maintenance costs 4. National companies offering similar features at lower costs |
| Audi Q5 Competition | |
| Competitors |
Below are the top 4 Audi Q5 competitors: 1. Mtsubishi Montero 2. Volvo XC 90 3. BMW X3 4. Land Rover Range Rover Evoque |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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