Audi Q5 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Audi Q5 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi Q5 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi Q5 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Audi Q5 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Audi Q5 competitors and includes Audi Q5 target market, segmentation, positioning & Unique Selling Proposition (USP).

Audi Q5 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Audi Q5 Brand Analysis
Parent Company

Audi (Volkswagen Group)

Category

SUV

Sector

Automobiles

Tagline/ Slogan

New way of thinking; A Sports Sedan with a backpack

USP

SUV providing comforts of a luxury sedan and driving experience of a sports car

Audi Q5 STP
Audi Q5 Segmentation

SUV for professionals and affluent families

Audi Q5 Target Market

Targeted towards affluent customers who would spend for luxuries and dynamic driving experience

Audi Q5 Positioning

Positioned as a premium SUV car for affluent customers who would like to experience sportiness along with luxuries

Audi Q5 SWOT Analysis
Audi Q5 Strengths

Below are the Strengths in the SWOT Analysis of Audi Q5:

1. Spacious interiors providing adequate headroom & legroom as well as storage space in the trunk

2. Stylish and elegant design

3. Four wheel drive provides a superior driving experience

4. Sophisticated interiors and dials easy to comprehend

5. Good ground clearance and driver visibility

6. Marketing and advertising has enhanced brand image

Audi Q5 Weaknesses

Here are the weaknesses in the Audi Q5 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Audi Q5 Opportunities

Following are the Opportunities in Audi Q5 SWOT Analysis:

1. Augmenting the distribution and service network in various countries

2. Expanding automobile market and available space for competitors

3. Increasing per capita income and purchasing capability of potential customer base

4. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

Audi Q5 Threats

The threats in the SWOT Analysis of Audi Q5 are as mentioned:

1. Severe competition with other automobile giants in SUV segment

2. Constant innovations by competitors

3. Increasing fuel costs and other maintenance costs

4. National companies offering similar features at lower costs

Audi Q5 Competition
Competitors

Below are the top 4 Audi Q5 competitors:

1. Mtsubishi Montero

2. Volvo XC 90

3. BMW X3

4. Land Rover Range Rover Evoque


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi Q5. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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