Audi Q7 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Audi Q7 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi Q7 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi Q7 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Audi Q7 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Audi Q7 competitors and includes Audi Q7 target market, segmentation, positioning & Unique Selling Proposition (USP).

Audi Q7 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Audi Q7 Brand Analysis
Parent Company

Audi (Volkswagen Group)





Tagline/ Slogan

From the creator of Quattro; Go beyond boundaries


A Luxury SUV car

Audi Q7 STP
Audi Q7 Segmentation

Affluent customers preferring branded cars for Luxury SUV segment

Audi Q7 Target Market

Targeted towards affluent individuals who would spend for an internationally branded luxury car in SUV category

Audi Q7 Positioning

Positioned as a luxury SUV car providing a powerful drive and better off-roading capabilities

Audi Q7 SWOT Analysis
Audi Q7 Strengths

Below are the Strengths in the SWOT Analysis of Audi Q7:

1. Attractive exteriors like massive front grill and LED lighting

2. Good off-roading capabilities

3. Spacious trunk space and foldable back seats

4. Aerodynamic design and adaptive air suspension provides good handling capabilities

5. Marketing and advertising has enhanced brand image

Audi Q7 Weaknesses

Here are the weaknesses in the Audi Q7 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Audi Q7 Opportunities

Following are the Opportunities in Audi Q7 SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Audi Q7 Threats

The threats in the SWOT Analysis of Audi Q7 are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Audi Q7 Competition

Below are the top 4 Audi Q7 competitors:

1. Porsche Cayenne

2. BMW X5

3. Toyota Land cruiser Prado

4. Mercedes Benz M Class

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi Q7. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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