Audi Q7 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4198

SWOT analysis of Audi Q7 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi Q7 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi Q7 to benchmark its business & performance as compared to the competitors and industry. Audi Q7 is one of the leading brands in the automobiles sector. The table below also lists the top Audi Q7 competitors and elaborates Audi Q7 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Audi Q7 SWOT, Competitors, Marketing STP & Brand analysis Table
Audi Q7 Brand Analysis
Parent Company

Audi (Volkswagen Group)

Category

SUV

Sector

Automobiles

Tagline/ Slogan

From the creator of Quattro; Go beyond boundaries

USP

A Luxury SUV car

Audi Q7 STP
Segment

Affluent customers preferring branded cars for Luxury SUV segment

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car in SUV category

Positioning

Positioned as a luxury SUV car providing a powerful drive and better off-roading capabilities

Audi Q7 SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Audi Q7. Strengths are:

1. Attractive exteriors like massive front grill and LED lighting

2. Good off-roading capabilities

3. Spacious trunk space and foldable back seats

4. Aerodynamic design and adaptive air suspension provides good handling capabilities

5. Marketing and advertising has enhanced brand image

Weaknesses

Here are the weaknesses in the Audi Q7 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Opportunities

Following are the Opportunities in Audi Q7 SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Threats

The threats in the SWOT Analysis of Audi Q7 are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Audi Q7 Competition
Competitors

Below are the top 4 Audi Q7 competitors:

1. Porsche Cayenne

2. BMW X5

3. Toyota Land cruiser Prado

4. Mercedes Benz M Class

The brandguide table above concludes the Audi Q7 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi Q7. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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