Audi R8 SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 3180

SWOT Analysis of Audi R8 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Audi R8

Parent Company

Audi (Volkswagen Group)


Sports Car



Tagline/ Slogan

The art of seduction


Pure and superb performance along with athletic and bold styling



Sports car for very affluent customers

Target Group

Targeted towards customers who spend for ultimate sporty driving experience


Positioned as a sports car equipped with refined and most powerful engine delivering unparalleled performance

SWOT Analysis


1. Powerful and high performance engine

2. Latest technology used for suspension which provides adjustable suspension responding to damping force applied

3. High torque delivered without affecting the control and stability over the car

4. Extremely modern and stylish design

5. Marketing and advertising has enhanced brand image


1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited


1. Increasing trend of owning a sports car

2. Increasing per capita income and purchasing capability of potential customer base

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries


1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors



1. Porsche 911

2. Mercedes Benz SL Class

3. Maserati Gran Turismo

4. Jaguar XK

5. Aston Martin Vantage

The table above concludes the Audi R8 SWOT analysis along with its marketing and brand parameters.


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