Audi R8 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Audi R8 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi R8 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi R8 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Audi R8 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Audi R8 competitors and includes Audi R8 target market, segmentation, positioning & Unique Selling Proposition (USP).

Audi R8 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Audi R8 Brand Analysis
Parent Company

Audi (Volkswagen Group)


Sports Car



Tagline/ Slogan

The art of seduction


Pure and superb performance along with athletic and bold styling

Audi R8 STP
Audi R8 Segmentation

Sports car for very affluent customers

Audi R8 Target Market

Targeted towards customers who spend for ultimate sporty driving experience

Audi R8 Positioning

Positioned as a sports car equipped with refined and most powerful engine delivering unparalleled performance

Audi R8 SWOT Analysis
Audi R8 Strengths

Below are the Strengths in the SWOT Analysis of Audi R8:

1. Powerful and high performance engine

2. Latest technology used for suspension which provides adjustable suspension responding to damping force applied

3. High torque delivered without affecting the control and stability over the car

4. Extremely modern and stylish design

5. Marketing and advertising has enhanced brand image

Audi R8 Weaknesses

Here are the weaknesses in the Audi R8 SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

Audi R8 Opportunities

Following are the Opportunities in Audi R8 SWOT Analysis:

1. Increasing trend of owning a sports car

2. Increasing per capita income and purchasing capability of potential customer base

4. More inclination of affluent customers to purchase international brand

5. Augmenting the distribution and service network in various countries

Audi R8 Threats

The threats in the SWOT Analysis of Audi R8 are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Audi R8 Competition

Below are the top 5 Audi R8 competitors:

1. Porsche 911

2. Mercedes Benz SL Class

3. Maserati Gran Turismo

4. Jaguar XK

5. Aston Martin Vantage

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi R8. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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