Audi TT SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Audi TT analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Audi TT SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Audi TT to benchmark its business & performance as compared to the competitors and industry. Audi TT is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Audi TT competitors and includes Audi TT target market, segmentation, positioning & Unique Selling Proposition (USP).

Audi TT SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Audi TT Brand Analysis
Parent Company

Audi (Volkswagen Group)


Sports Car



Tagline/ Slogan

Sheer Exhilaration


A Sports Car delivering great performance and

Audi TT Segmentation

Sports Car Segment

Audi TT Target Market

Targeted towards affluent customers who seek sporty driving experience

Audi TT Positioning

Positioned as a Sports Car delivering great performance and having strong road presence

Audi TT SWOT Analysis
Audi TT Strengths

Below are the Strengths in the SWOT Analysis of Audi TT:

1. Elegant styling and attractive exteriors including front grille and bumpers

2. Good power extracted from a relatively smaller and lighter engine

3. Stylish interiors and comprehensive driver utilities

4. Good road presence and lesser noisy engine

5. Marketing and advertising has enhanced brand image

Audi TT Weaknesses

Here are the weaknesses in the Audi TT SWOT Analysis:

1. The parent brand is still establishing itself across the globe especially emerging economies

2. Owing to high competition, brand market share is limited

3. Being a high performance sports car, sometimes Govt policies are a possible hindrance

Audi TT Opportunities

Following are the Opportunities in Audi TT SWOT Analysis:

1. Increasing demand for sports car segment

2. No competition from national brands

3. More inclination of affluent customers to purchase international brand

4. Augmenting the distribution and service network in various countries

Audi TT Threats

The threats in the SWOT Analysis of Audi TT are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Product innovations and frugal engineering by competitors

4. Possibility of more competitive players entering the sports car segment

Audi TT Competition

Below are the top 3 Audi TT competitors:

1. Jaguar XF

2. Mitsubishi Lancer Evolution X

3. Porsche Boxster

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Audi TT. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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