BMW 3 series SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5189

SWOT analysis of BMW 3 series analyses the brand/company with its strengths, weaknesses, opportunities & threats. BMW 3 series is one of the leading brands in the automobiles sector. The table below also lists the top BMW 3 series competitors and elaborates BMW 3 series segmentation, targeting, positioning & USP.

BMW 3 series

Parent Company



Luxury Sedan



Tagline/ Slogan

Driving enjoyment in beats per minute


Spacious, Comfortable & luxurious

BMW 3 series STP


Luxury Sedan segment for professionals and executives

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car


Positioned as a premium car in the luxurysedan segment providing comfortable drive and spacious accommodation

BMW 3 series SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BMW 3 series. Strengths are:

1.Available in luxury, sporty and modern variant

2. Spacious legroom and headroom

3. Available in a wide range of colors

4. A strong road presence and brand identity

5. Has become a popular luxury car choice for upper class luxury owners

6. Excellent marketing and brand visibility through print ads, online ads and TVCs


Here are the weaknesses in the BMW 3 series SWOT Analysis:

1. Intense competition from other luxury competitors means market share is limited

2. As it is a luxury car, sometimes maintainence costs go high


Following are the Opportunities in BMW 3 series SWOT Analysis:

1.Expanding automobile market and available space for competitors

2. Looked upon as an entrant model by customers who wish to own an international branded luxury sedan

3. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration

4. Cost reduction can lead to more competitive pricing

5. Augmenting the distribution and service network in various countries


The threats in the SWOT Analysis of BMW 3 series are as mentioned:

1.Increasing fuel costs

2.Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4.Product innovations and frugal engineering by competitors

BMW 3 series Competition


Below are the top 4 BMW 3 series competitors:

1. Audi A4

2. Mercedes E Series

3. Volkswagen Passat

4. Volvo S60

The brandguide table above concludes the BMW 3 series SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to BMW 3 series. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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