BMW 5 series SWOT Analysis, USP & Competitors

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SWOT Analysis of BMW 5 series with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BMW 5 series

Parent Company



Luxury Sedan



Tagline/ Slogan

Taking the lead


Wide range of variants delivering good performance and equipped with elegant interiors



Luxury Sedan for executives & professionals

Target Group

Targeted towards young executives & professionals who would prefer international brand


Positioned as a luxury sedan delivering good performance along with attractive interiors and dynamic exteriors

SWOT Analysis


1.Available in sporty and classic models

2.Comfortable rear space providing spacious headroom and legroom

3. Delivers good fuel efficiency when compared with same segment competitors’ cars

4.Smooth transmission and good handling

5. Positive brand identity due to concentrated marketing efforts


1.High maintenance and handling costsince it is a premium car

2. Despite a strong brand presence, market share limited due to competition


1.Increasing market share due to youth orientation

2.Increasing per capita income and purchasing capability of potential customer base

3. Opportunity to leverage brand identity

4. Increasing manufacturing plants & augmenting current production capacity

5. Augmenting the distribution and service network in various countries


1.Increasing fuel costs

2.Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4.Product innovations and frugal engineering by competitors



1. Audi A6

2. Mercedes C class

3. Jaguar XF

The table above concludes the BMW 5 series SWOT analysis along with its marketing and brand parameters.


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