BMW 7 series SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5609

SWOT analysis of BMW 7 series analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BMW 7 series SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BMW 7 series to benchmark its business & performance as compared to the competitors and industry. BMW 7 series is one of the leading brands in the automobiles sector. The table below also lists the top BMW 7 series competitors and elaborates BMW 7 series market segmentation, target group, positioning & Unique Selling Proposition (USP).

BMW 7 series SWOT, Competitors, Marketing STP & Brand analysis Table
BMW 7 series Brand Analysis
Parent Company

BMW

Category

Luxury Sedan

Sector

Automobiles

Tagline/ Slogan

A class unto itself

USP

Ultimate luxury and comfort for the elite class

BMW 7 series STP
Segment

Luxury Sedan for businessmen& professionals of elite class

Target Group

Targeted towards businessmen& professionals who would prefer international brand of elite level

Positioning

Positioned as a luxury sedan & cruiser delivering good performance and luxury of world class level

BMW 7 series SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BMW 7 series. Strengths are:

1.Customization available for customers

2.Wide wheel base provides extended rear legroom space

3. Excellent styling & design

4.A good cruiser providing excellent handling even at high speeds

5. Positive brand identity due to concentrated marketing efforts

Weaknesses

Here are the weaknesses in the BMW 7 series SWOT Analysis:

1. The brand faces tough competition and is a small segment hence limited market share

2. Being a premium car, maintainence and servicing costs are high

Opportunities

Following are the Opportunities in BMW 7 series SWOT Analysis:

1.Increasing market share due to youth orientation

2.Increasing per capita income and purchasing capability of potential customer base

3. Opportunity to leverage brand identity

4. Increasing manufacturing plants & augmenting current production capacity

5. Augmenting the distribution and service network in various countries

Threats

The threats in the SWOT Analysis of BMW 7 series are as mentioned:

1.Increasing fuel costs

2.Competition from other automobile giants

3. Competitive products offering same level features at a lesser price

4.Product innovations and frugal engineering by competitors

BMW 7 series Competition
Competitors

Below are the top 4 BMW 7 series competitors:

1. Jaguar XJ

2. Mercedes R class

3. Audi A8

4. Volkswagen Phaeton

The brandguide table above concludes the BMW 7 series SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BMW 7 series. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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