BMW X6 SWOT Analysis, Competitors & USP

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SWOT Analysis of BMW X6 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Sports activity Coupe



Tagline/ Slogan

Joy knows no compromises


World’s first sports activity coupe combining attributes of a SUV and coupe which provides a combination of performance and athletic design



Sports activity coupe

Target Group

Targeted towards professionals and affluent families


Positioned as a sports activity coupe providing comfortable ride and equipped with luxuries

BMW X6 SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BMW X6 :

1.Sporty looks & design

2.Most efficient engine delivering powerful and refined power in the segment

3. Equipped with dynamic performance control & innovative steering, providing quality driving experience

4.Equipped with world class safety features like adaptive headlights providing better visibility, cameras and many more

5. Popular choice among SUV lovers globally

6. Strong brand recall and good advertising


1.High maintenance and handling cost owing to being a luxury brand, and also has limited market share due to competition

2.Lesser conspicuous variations in the variants


1. Relatively newer segment

2.High possibility to develop X6 as a cult brand due to uniqueness

3. Increasing manufacturing capabilities

4. Augmenting the distribution and service network in various countries


1.Possibility of rejection from customers who seek basic utilities

2.Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4.Product innovations and frugal engineering by competitors

BMW X6 Competition


Below are the 3 main BMW X6 competitors :

1. Audi RS5

2. jaguar XJ

3. Volkswagen Phaeton

The brandguide table above concludes the BMW X6 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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