Ariel Motor Company SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3520

SWOT analysis of Ariel Motor Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ariel Motor Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ariel Motor Company to benchmark its business & performance as compared to the competitors and industry. Ariel Motor Company is one of the leading brands in the automobiles sector. The table below also lists the top Ariel Motor Company competitors and elaborates Ariel Motor Company market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ariel Motor Company SWOT, Competitors, Marketing STP & Brand analysis Table
Ariel Motor Company Brand Analysis
Parent Company

Ariel Motor Company


Sports Car



Tagline/ Slogan

The surge of power is relentless


Uniquely designed and equipped with race car engine providing great acceleration due to greatly reduced weight

Ariel Motor Company STP

Exclusive Sports Car

Target Group

Targeted towards motor sports racing enthusiasts


Positioned as a unique company specializing in designing sports car and providing ultimate performance

Ariel Motor Company SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ariel Motor Company. Strengths are:

1. Distinguished and differentiated product offering

2. Widely reputed and known in the racing car segment

3. Tubular chassis which makes the cars extremely light

4. Easy to handle and shoots when accelerated

5. Provides an ultimate driving experience due to all the unique features

6. Possesses a  great road presence

7. Employs a dedicated & talented engineering & design team


Here are the weaknesses in the Ariel Motor Company SWOT Analysis:

1. Lack of presence in many automobile markets

2. Lack of extensive distribution and widely spread service centers

3. Not easy to find exclusive spare parts & authentic service professionals


Following are the Opportunities in Ariel Motor Company SWOT Analysis:

1. Leveraging the brand identity in the racing segment

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments


The threats in the SWOT Analysis of Ariel Motor Company are as mentioned:

1. Increasing fuel costs

2. Decreasing demand due to increasing fuel and other costs

3. Difficult to enter market in this segment being a lesser known brand

4. Product innovations and frugal engineering by competitors

Ariel Motor Company Competition

Below are the top 2 Ariel Motor Company competitors:

1. BAC Motors

2. KTM

The brandguide table above concludes the Ariel Motor Company SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ariel Motor Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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