Ariel Motor Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Ariel Motor Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ariel Motor Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ariel Motor Company to benchmark its business & performance as compared to the competitors and industry. Ariel Motor Company is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ariel Motor Company competitors and includes Ariel Motor Company target market, segmentation, positioning & Unique Selling Proposition (USP).

Ariel Motor Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ariel Motor Company Brand Analysis
Parent Company

Ariel Motor Company

Category

Sports Car

Sector

Automobiles

Tagline/ Slogan

The surge of power is relentless

USP

Uniquely designed and equipped with race car engine providing great acceleration due to greatly reduced weight

Ariel Motor Company STP
Ariel Motor Company Segmentation

Exclusive Sports Car

Ariel Motor Company Target Market

Targeted towards motor sports racing enthusiasts

Ariel Motor Company Positioning

Positioned as a unique company specializing in designing sports car and providing ultimate performance

Ariel Motor Company SWOT Analysis
Ariel Motor Company Strengths

Below are the Strengths in the SWOT Analysis of Ariel Motor Company:

1. Distinguished and differentiated product offering

2. Widely reputed and known in the racing car segment

3. Tubular chassis which makes the cars extremely light

4. Easy to handle and shoots when accelerated

5. Provides an ultimate driving experience due to all the unique features

6. Possesses a  great road presence

7. Employs a dedicated & talented engineering & design team

Ariel Motor Company Weaknesses

Here are the weaknesses in the Ariel Motor Company SWOT Analysis:

1. Lack of presence in many automobile markets

2. Lack of extensive distribution and widely spread service centers

3. Not easy to find exclusive spare parts & authentic service professionals

Ariel Motor Company Opportunities

Following are the Opportunities in Ariel Motor Company SWOT Analysis:

1. Leveraging the brand identity in the racing segment

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Ariel Motor Company Threats

The threats in the SWOT Analysis of Ariel Motor Company are as mentioned:

1. Increasing fuel costs

2. Decreasing demand due to increasing fuel and other costs

3. Difficult to enter market in this segment being a lesser known brand

4. Product innovations and frugal engineering by competitors

Ariel Motor Company Competition
Competitors

Below are the top 2 Ariel Motor Company competitors:

1. BAC Motors

2. KTM


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ariel Motor Company. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin