Ariel Motor Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

Ariel Motor Company SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ariel Motor Company, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ariel Motor Company to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ariel Motor Company is one of the leading brands in the automobiles sector.

The article below lists the Ariel Motor Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ariel Motor Company SWOT Analysis:

SWOT Analysis of Ariel Motor Company

For Ariel Motor Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ariel Motor Company Strengths

The strengths of Ariel Motor Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ariel Motor Company :

1. Distinguished and differentiated product offering

2. Widely reputed and known in the racing car segment

3. Tubular chassis which makes the cars extremely light

4. Easy to handle and shoots when accelerated

5. Provides an ultimate driving experience due to all the unique features

6. Possesses a  great road presence

7. Employs a dedicated & talented engineering & design team

Ariel Motor Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ariel Motor Company SWOT Analysis:

1. Lack of presence in many automobile markets

2. Lack of extensive distribution and widely spread service centers

3. Not easy to find exclusive spare parts & authentic service professionals

Ariel Motor Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ariel Motor Company SWOT Analysis:

1. Leveraging the brand identity in the racing segment

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Ariel Motor Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ariel Motor Company are as mentioned:

1. Increasing fuel costs

2. Decreasing demand due to increasing fuel and other costs

3. Difficult to enter market in this segment being a lesser known brand

4. Product innovations and frugal engineering by competitors

Ariel Motor Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Ariel Motor Company:

1. BAC Motors

2. KTM

Hence this concludes the Ariel Motor Company SWOT analysis.

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About Ariel Motor Company

Ariel Motor Company Overview
Parent Company

Ariel Motor Company


Sports Car



Tagline/ Slogan

The surge of power is relentless


Uniquely designed and equipped with race car engine providing great acceleration due to greatly reduced weight

Ariel Motor Company STP

Exclusive Sports Car

Target Market

Targeted towards motor sports racing enthusiasts


Positioned as a unique company specializing in designing sports car and providing ultimate performance

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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