SWOT Analysis of Ariel Motor Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Ariel Motor Company |
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Parent Company |
Ariel Motor Company |
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Category |
Sports Car |
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Sector |
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Tagline/ Slogan |
The surge of power is relentless |
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USP |
Uniquely designed and equipped with race car engine providing great acceleration due to greatly reduced weight |
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Ariel Motor Company STP |
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Segment |
Exclusive Sports Car |
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Target Group |
Targeted towards motor sports racing enthusiasts |
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Positioning |
Positioned as a unique company specializing in designing sports car and providing ultimate performance |
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Ariel Motor Company SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ariel Motor Company. Strengths are: 1. Distinguished and differentiated product offering 2. Widely reputed and known in the racing car segment 3. Tubular chassis which makes the cars extremely light 4. Easy to handle and shoots when accelerated 5. Provides an ultimate driving experience due to all the unique features 6. Possesses a great road presence 7. Employs a dedicated & talented engineering & design team |
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Weaknesses |
Here are the weaknesses of Ariel Motor Company : 1. Lack of presence in many automobile markets 2. Lack of extensive distribution and widely spread service centers 3. Not easy to find exclusive spare parts & authentic service professionals |
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Opportunities |
Following are the Opportunities of Ariel Motor Company : 1. Leveraging the brand identity in the racing segment 2. Entering into major markets by increasing penetration 3. Augmenting manufacturing capacities & distribution networks 4. Attract newer customer by competitive pricing 5. Expanding product portfolio so as to cater to various customer segments |
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Threats |
The threats of Ariel Motor Company are as mentioned : 1. Increasing fuel costs 2. Decreasing demand due to increasing fuel and other costs 3. Difficult to enter market in this segment being a lesser known brand 4. Product innovations and frugal engineering by competitors |
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Ariel Motor Company Competition |
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Competitors |
Below are the 2 main Ariel Motor Company competitors : 1. BAC Motors 2. KTM |
The brandguide table above concludes the Ariel Motor Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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