Alpina Burkard Bovensiepen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Alpina Burkard Bovensiepen analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alpina Burkard Bovensiepen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alpina Burkard Bovensiepen to benchmark its business & performance as compared to the competitors and industry. Alpina Burkard Bovensiepen is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Alpina Burkard Bovensiepen competitors and includes Alpina Burkard Bovensiepen target market, segmentation, positioning & Unique Selling Proposition (USP).

Alpina Burkard Bovensiepen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Alpina Burkard Bovensiepen Brand Analysis
Parent Company

Alpina Burkard Bovensiepen

Category

Sports Car, Luxury Cars

Sector

Automobiles

Tagline/ Slogan

Manufacturer of exclusive automobiles

USP

Luxury, High engine performance due to high torque & good transmission providing smooth drive

Alpina Burkard Bovensiepen STP
Alpina Burkard Bovensiepen Segmentation

Luxury & Sports cars

Alpina Burkard Bovensiepen Target Market

Targeted towards affluent individuals who would spend for an internationally branded luxury car

Alpina Burkard Bovensiepen Positioning

Positioned as a company manufacturing smooth and easy to drive cars but equipped with refined engine performance & exclusive luxuries

Alpina Burkard Bovensiepen SWOT Analysis
Alpina Burkard Bovensiepen Strengths

Below are the Strengths in the SWOT Analysis of Alpina Burkard Bovensiepen:

1. Close collaboration with BMW allows to utilize BMW service centers

2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier

3. Smooth and easy to drive due to suspension

4. Exclusivity in luxurious facilities

5. 4 wheel drive provides good handling

Alpina Burkard Bovensiepen Weaknesses

Here are the weaknesses in the Alpina Burkard Bovensiepen SWOT Analysis:

1. Lack of presence in many automobile markets

2. Limited brand awareness in major markets

3. Lack of extensive distribution and widely spread service centers

Alpina Burkard Bovensiepen Opportunities

Following are the Opportunities in Alpina Burkard Bovensiepen SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments

Alpina Burkard Bovensiepen Threats

The threats in the SWOT Analysis of Alpina Burkard Bovensiepen are as mentioned:

1. Increasing fuel costs

2. Many markets dominated by some players

3. Difficult to enter market in this segment being a lesser known brand

4. Product innovations and frugal engineering by competitors

Alpina Burkard Bovensiepen Competition
Competitors

Below are the top 4 Alpina Burkard Bovensiepen competitors:

1. BMW

2. Mercedes Benz

3. Bentley

4. Aston martin


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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