Alpina Burkard Bovensiepen SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Alpina Burkard Bovensiepen analyses the brand by its strengths, weaknesses, opportunities & threats. In Alpina Burkard Bovensiepen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alpina Burkard Bovensiepen to benchmark its business & performance as compared to the competitors. Alpina Burkard Bovensiepen is one of the leading brands in the automobiles sector.

The article below lists the Alpina Burkard Bovensiepen SWOT (Strengths, Weaknesses, Opportunities, Threats), top Alpina Burkard Bovensiepen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Alpina Burkard Bovensiepen

Alpina Burkard Bovensiepen Overview
Parent Company

Alpina Burkard Bovensiepen

Category

Sports Car, Luxury Cars

Sector

Automobiles

Tagline/ Slogan

Manufacturer of exclusive automobiles

USP

Luxury, High engine performance due to high torque & good transmission providing smooth drive

Alpina Burkard Bovensiepen STP
Segmentation

Luxury & Sports cars

Target Market

Targeted towards affluent individuals who would spend for an internationally branded luxury car

Positioning

Positioned as a company manufacturing smooth and easy to drive cars but equipped with refined engine performance & exclusive luxuries

SWOT Analysis of Alpina Burkard Bovensiepen

For Alpina Burkard Bovensiepen, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Alpina Burkard Bovensiepen SWOT Analysis:

Alpina Burkard Bovensiepen Strengths

The strengths of Alpina Burkard Bovensiepen looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Alpina Burkard Bovensiepen :

1. Close collaboration with BMW allows to utilize BMW service centers

2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier

3. Smooth and easy to drive due to suspension

4. Exclusivity in luxurious facilities

5. 4 wheel drive provides good handling

Alpina Burkard Bovensiepen Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Alpina Burkard Bovensiepen SWOT Analysis:

1. Lack of presence in many automobile markets

2. Limited brand awareness in major markets

3. Lack of extensive distribution and widely spread service centers


Alpina Burkard Bovensiepen Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Alpina Burkard Bovensiepen SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments


Alpina Burkard Bovensiepen Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Alpina Burkard Bovensiepen are as mentioned:

1. Increasing fuel costs

2. Many markets dominated by some players

3. Difficult to enter market in this segment being a lesser known brand

4. Product innovations and frugal engineering by competitors

Alpina Burkard Bovensiepen Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Alpina Burkard Bovensiepen:

1. BMW

2. Mercedes Benz

3. Bentley

4. Aston martin


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alpina Burkard Bovensiepen. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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