Alpina Burkard Bovensiepen SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3251

SWOT analysis of Alpina Burkard Bovensiepen analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Alpina Burkard Bovensiepen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Alpina Burkard Bovensiepen to benchmark its business & performance as compared to the competitors and industry. Alpina Burkard Bovensiepen is one of the leading brands in the automobiles sector. The table below also lists the top Alpina Burkard Bovensiepen competitors and elaborates Alpina Burkard Bovensiepen market segmentation, target group, positioning & Unique Selling Proposition (USP).

Alpina Burkard Bovensiepen SWOT, Competitors, Marketing STP & Brand analysis Table
Alpina Burkard Bovensiepen Brand Analysis
Parent Company

Alpina Burkard Bovensiepen


Sports Car, Luxury Cars



Tagline/ Slogan

Manufacturer of exclusive automobiles


Luxury, High engine performance due to high torque & good transmission providing smooth drive

Alpina Burkard Bovensiepen STP

Luxury & Sports cars

Target Group

Targeted towards affluent individuals who would spend for an internationally branded luxury car


Positioned as a company manufacturing smooth and easy to drive cars but equipped with refined engine performance & exclusive luxuries

Alpina Burkard Bovensiepen SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Alpina Burkard Bovensiepen. Strengths are:

1. Close collaboration with BMW allows to utilize BMW service centers

2. Alloy wheels and sports suspension provide excellent handling and makes cutting corners easier

3. Smooth and easy to drive due to suspension

4. Exclusivity in luxurious facilities

5. 4 wheel drive provides good handling


Here are the weaknesses in the Alpina Burkard Bovensiepen SWOT Analysis:

1. Lack of presence in many automobile markets

2. Limited brand awareness in major markets

3. Lack of extensive distribution and widely spread service centers


Following are the Opportunities in Alpina Burkard Bovensiepen SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Entering into major markets by increasing penetration

3. Augmenting manufacturing capacities & distribution networks

4. Attract newer customer by competitive pricing

5. Expanding product portfolio so as to cater to various customer segments


The threats in the SWOT Analysis of Alpina Burkard Bovensiepen are as mentioned:

1. Increasing fuel costs

2. Many markets dominated by some players

3. Difficult to enter market in this segment being a lesser known brand

4. Product innovations and frugal engineering by competitors

Alpina Burkard Bovensiepen Competition

Below are the top 4 Alpina Burkard Bovensiepen competitors:

1. BMW

2. Mercedes Benz

3. Bentley

4. Aston martin

The brandguide table above concludes the Alpina Burkard Bovensiepen SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Alpina Burkard Bovensiepen. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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