Noble Automotive SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1294

SWOT Analysis of Noble Automotive with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Noble Automotive

Parent Company

Noble Automotive


Super Sports



Tagline/ Slogan



High Speed & High Agility

Noble Automotive STP


Highly Rich &  Affluent with a taste for classic desgin

Target Group

For the sports car enthusiast who wants the classic design also


Noble stands for high speed & highly agile handling

Noble Automotive SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Noble Automotive :

1. High Speed & Agility with classic design
2. The managing director is the designer for Noble, who also was the past owner of the company
3. It has preserved the true classical design
4. Though being a small company has been able to stand out among stronger peers like Ferrari, Lamborghini


1.Brand recall and global presence is lesser than automobile giants
2.Classic design is not preferred by most people
3.Small facility which is not as high tech as competitors which makes people feel that it lacks precision


1. It can get into various forms of racing to prove it design superiority
2.It can look to price its new models better so that there is more acceptability towards them
3. It can start making the body on its own rather than getting it made by others


1. The competition from other brands is a challenge
2.It also has threat of being taken over by some major only to kill the brand

3. Unfavorable govt and environmental policies

Noble Automotive Competition


Below are the 2 main Noble Automotive competitors :

1. Aston Martin
2. Bentley

The brandguide table above concludes the Noble Automotive SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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