Ferrari FF SWOT Analysis, USP & Competitors

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SWOT Analysis of Ferrari FF with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari FF

Parent Company



Sports Car SUV



Tagline/ Slogan



A Super car providing ultimate sporty driving experience



Sports car for the elite car

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience


Positioned as a grand super car providing tremendous acceleration and best engine performance

SWOT Analysis


1. A 4 wheel drive providing great handling control

2. Stylish and luxurious exteriors as well as interiors

3. Powerful engine resulting in very high acceleration (0-100 in 3.7 s)

4. Very light alloy used in manufacturing

5. Available in a wide range of color


1. Limited distribution and service network

2. Lack of experienced service professionals in many countries


1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network


1. Various custom policies in some countries making purchase a long procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors



1. Bentley Mulssane

2. Lamborghini Aventador

3. Aston martin Vanquish

The table above concludes the Ferrari FF SWOT analysis along with its marketing and brand parameters.


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