Ferrari California SWOT Analysis, Competitors & USP

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SWOT Analysis of Ferrari California with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari California

Parent Company



Sports Car



Tagline/ Slogan



A sports car delivering power despite of light weight which can be utilized as a touring vehicle

Ferrari California STP


Sports car for the elite customers

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience


Positioned as a sports car which is lighter than other cars but much more powerful, suitable for touring

Ferrari California SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ferrari California :

1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance

2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance

3. Aerodynamic and extremely stylish exteriors

4. Very light alloy used in manufacturing providing structural firmness

5. Strong road presence


1. Small and niche segment of expensive sports cars means limited market share

2.Doesnt have a strong presence in emerging economies


1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network


1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors

Ferrari California Competition


Below are the 3 main Ferrari California competitors :

1. Bentley Continental

2. Aston martin Vantage

3. Mercedes Benz SLS AMG

The brandguide table above concludes the Ferrari California SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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