Ferrari 458 Italia SWOT Analysis, USP & Competitors

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SWOT Analysis of Ferrari 458 Italia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari 458 Italia

Parent Company



Sports Car



Tagline/ Slogan



A sports car equipped with technology developed using Formula 1 expertise



Sports car for the elite customers

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience


Positioned as a sports car which has latest innovations and delivers the best performance in the segment

SWOT Analysis


1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance

2. Gears are in form of paddles behind steering providing shortened gear ratio in synchronization to the engine performance

3. Smooth Transmission, also available in automatic mode

4. Very light alloy used in manufacturing providing structural firmness and aerodynamic characteristics

5. Strong road presence


1.Small and niche segment of expensive sports cars means limited market share

2.Doesnt have a strong presence in emerging economies despite having a great market potential


1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network


1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors



1. Lamborghini Gallardo

2. Mercedes Benz SLS AMG

3. Bentley Continental

The table above concludes the Ferrari 458 Italia SWOT analysis along with its marketing and brand parameters.


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