Ferrari 458 Spider SWOT Analysis, USP & Competitors

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SWOT Analysis of Ferrari 458 Spider with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari 458 Spider

Parent Company



Sports Car (convertible)



Tagline/ Slogan



A sports car equipped with new generation technology in a convertible form



Sports car for the elite customers

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience


Positioned as a sports car which has the effortless combination of technology, design & beauty

SWOT Analysis


1. Equipped with HELE (High Emotion, Low emission), providing reduced emissions and increased performance

2. Great in-cabin comfort and elegant interiors

3. Retractable hard top provides extremely stylish and elegant look

4. Very light alloy used in manufacturing providing structural firmness and aerodynamic characteristics

5. Extremely strong road presence


1. Lack of experienced service professionals in many countries

2. Doesnt have a strong presence in emerging economies despite having a great market potential


1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network


1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors



1. Lamborghini Gallardo

2. Mercedes Benz SLS AMG

3. Bentley Continental

The table above concludes the Ferrari 458 Spider SWOT analysis along with its marketing and brand parameters.


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