Ferrari F40 SWOT Analysis, USP & Competitors

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SWOT Analysis of Ferrari F40 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari F40

Parent Company



Sports Car (coupe)



Tagline/ Slogan



A 2 seat sports car , very fast and sporty



Sports car for the elite car

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience


Positioned as a sports car providing fast drive along with powerful acceleration

SWOT Analysis


1. A 2 seat coupe providing superior engine performance

2. Stylish and luxurious exteriors as well as interiors

3. Aerodynamic shape supporting faster speed

4. Very light alloy used in manufacturing

5. Strong road presence


1. Lack of experienced service professionals in many countries

2. Might not be able to meet road & traffic conditions in many markets like India


1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network


1. Various custom policies in some countries making purchase a long & tiring procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors



1. jaguar XJ

2. Lamborghini Countach

3. Porsche 911

The table above concludes the Ferrari F40 SWOT analysis along with its marketing and brand parameters.


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