Ferrari F50 SWOT Analysis, USP & Competitors

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SWOT Analysis of Ferrari F50 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrari F50

Parent Company



Sports Car (convertible)



Tagline/ Slogan



A 2 seat Super car providing ultimate sporty driving experience



Sports car for the elite car

Target Group

Targeted towards elite class customers seeking for a brilliant sporty driving experience


Positioned as a sports car providing superior engine performance

SWOT Analysis


1. A 2 seat convertible providing superior style

2. Stylish and luxurious exteriors as well as interiors

3. Powerful engine and light alloy suspension providing good driving experience

4. Very light alloy used in manufacturing


1. Lack of experienced service professionals in many countries

2. Doesnt have a strong presence in emerging economies despite having a great market potential


1. Increasing pride in owning Ferrari car

2. Increasing demand in the elite class

3. Leveraging the owners group network to reach potential customers

4. Augmenting the distribution and service network


1. Various custom policies in some countries making purchase a long procedure

2. Increasing expectation from customers might not be met

3. Product innovations and frugal engineering by competitors



1. Maserati MC 12

2. Lamborghini Aventador

3. Porsche 911

The table above concludes the Ferrari F50 SWOT analysis along with its marketing and brand parameters.


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