Tata Venture SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2888

SWOT Analysis of Tata Venture with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Venture

Parent Company

Tata Motors





Tagline/ Slogan

Bade Dliwala; A vehicle that’s as big hearted as you


A Spacious car equipped with world class safety measures, delivering good fuel efficiency

Tata Venture STP


MUV for big families and Taxi Segment

Target Group

Targeted towards the families belonging to upper middle class segment and Taxi owners


Positioned as a generous MUV providing lots of space and good safety

Tata Venture SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Venture. Strengths are:

1. Spacious, can accommodate 8 people and also luggage

2. Equipped with safety measures like reverse guide system, high illumination head lamps and many more

3. Equipped with power steering and efficient engine providing a good driving experience

4. Wide and extensive distribution and service network

5. Strong Tata parent brand


Here are the weaknesses of Tata Venture :

1. Average design and styling compared to leaders

2. Inclination of customers to buy SUV

3. Difficult to maneuver in extreme traffic  conditions


Following are the Opportunities of Tata Venture :

1. Expanding automobile market and corresponding segment

2. Increasing per capita income and purchasing capability of potential customer base

3. Spread more awareness through better advertising and marketing

4. Augmenting the distribution and service network in various countries


The threats of Tata Venture are as mentioned :

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Venture Competition


Below are the 2 main Tata Venture competitors :

1. Maruti Suzuki EECO

2. Maruti Omni

The brandguide table above concludes the Tata Venture SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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