Tata Venture SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3123

SWOT analysis of Tata Venture analyses the brand/company with its strengths, weaknesses, opportunities & threats. Tata Venture is one of the leading brands in the automobiles sector. The table below also lists the top Tata Venture competitors and elaborates Tata Venture segmentation, targeting, positioning & USP.

Tata Venture SWOT, Competitors, Marketing STP & Brand analysis Table
Tata Venture Brand Analysis
Parent Company

Tata Motors

Category

MUV

Sector

Automobiles

Tagline/ Slogan

Bade Dliwala; A vehicle that’s as big hearted as you

USP

A Spacious car equipped with world class safety measures, delivering good fuel efficiency

Tata Venture STP
Segment

MUV for big families and Taxi Segment

Target Group

Targeted towards the families belonging to upper middle class segment and Taxi owners

Positioning

Positioned as a generous MUV providing lots of space and good safety

Tata Venture SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Venture. Strengths are:

1. Spacious, can accommodate 8 people and also luggage

2. Equipped with safety measures like reverse guide system, high illumination head lamps and many more

3. Equipped with power steering and efficient engine providing a good driving experience

4. Wide and extensive distribution and service network

5. Strong Tata parent brand

Weaknesses

Here are the weaknesses in the Tata Venture SWOT Analysis:

1. Average design and styling compared to leaders

2. Inclination of customers to buy SUV

3. Difficult to maneuver in extreme traffic  conditions

Opportunities

Following are the Opportunities in Tata Venture SWOT Analysis:

1. Expanding automobile market and corresponding segment

2. Increasing per capita income and purchasing capability of potential customer base

3. Spread more awareness through better advertising and marketing

4. Augmenting the distribution and service network in various countries

Threats

The threats in the SWOT Analysis of Tata Venture are as mentioned:

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Venture Competition
Competitors

Below are the top 2 Tata Venture competitors:

1. Maruti Suzuki EECO

2. Maruti Omni

The brandguide table above concludes the Tata Venture SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Venture. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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