Tata Venture SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2888
Advertisements

SWOT Analysis of Tata Venture with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Venture

Parent Company

Tata Motors

Category

MUV

Sector

Automobiles

Tagline/ Slogan

Bade Dliwala; A vehicle that’s as big hearted as you

USP

A Spacious car equipped with world class safety measures, delivering good fuel efficiency

Tata Venture STP

Segment

MUV for big families and Taxi Segment

Target Group

Targeted towards the families belonging to upper middle class segment and Taxi owners

Positioning

Positioned as a generous MUV providing lots of space and good safety

Tata Venture SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Venture. Strengths are:

1. Spacious, can accommodate 8 people and also luggage

2. Equipped with safety measures like reverse guide system, high illumination head lamps and many more

3. Equipped with power steering and efficient engine providing a good driving experience

4. Wide and extensive distribution and service network

5. Strong Tata parent brand

Weaknesses

Here are the weaknesses of Tata Venture :

1. Average design and styling compared to leaders

2. Inclination of customers to buy SUV

3. Difficult to maneuver in extreme traffic  conditions

Opportunities

Following are the Opportunities of Tata Venture :

1. Expanding automobile market and corresponding segment

2. Increasing per capita income and purchasing capability of potential customer base

3. Spread more awareness through better advertising and marketing

4. Augmenting the distribution and service network in various countries

Threats

The threats of Tata Venture are as mentioned :

1. Increasing fuel costs

2. Competition from other big automobile giants

3. Competitive products offering same level features at a lesser price

4. Product innovations and frugal engineering by competitors

Tata Venture Competition

Competitors

Below are the 2 main Tata Venture competitors :

1. Maruti Suzuki EECO

2. Maruti Omni


The brandguide table above concludes the Tata Venture SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Tata Venture. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: